As of February 2021, there are over 1.8 billion live websites on the web. So, if you own a website yourself, you need to make sure that your search engine optimization, or SEO, is up to par if you want to be able to compete.
The good news? Improving your SEO strategy is as simple as knowing a few basic SEO facts.
And in this article, we’ll tell you 3 SEO facts that you most likely didn’t know already. We’ll also give you some pointers on how you can make your website more SEO-friendly going forward.
1. Duplicate Content Is Okay
Back in the early days of SEO, it was well known that duplicate content on your site could negatively affect your site’s SEO. But now, duplicate content doesn’t positively or negatively affect your SEO, which is something not a lot of people are aware of.
So, if you’re thinking about posting a lot of similar content, or content targeting the same keywords, go right ahead. You won’t be doing your SEO strategy, or your site in general, any harm by doing so.
2. Site Speed Is Super Important
It’s important to remember that SEO is, above all else, a way to make your site more user-friendly. After all, search engines like Google don’t want to direct users to sites that don’t offer a good user experience (or UX).
So, by focusing on UX, you not only make your site better for your users, but you help boost your search engine rankings, too.
A UX pro tip? Make sure your site speed is up to par. Use Googe’s PageSpeed Insights tool to get an idea of where your site currently stands.
And if you get a bad score from Google, don’t stress about it. They’ll give you some pointers on how you can make your site run faster, which can be pretty helpful.
3. Security Is Essential
From a UX standpoint, the only thing worse than a site that doesn’t load fast is a site that puts a user at a security risk. Search engines know this, which is why website security is essential for anyone looking to improve their SEO strategy.
Not sure how to make your site more secure? Start by confirming that you have an SSL certificate for your site. If you don’t have one installed, or if you aren’t sure, all you need to do is contact your hosting provider’s tech support for help.
Also, it’s not a bad idea to look for more niche-specific SEO tips, Like SEO for lawyers or SEO for HVAC companies. With that in mind, starting with these ideas, and then building on them, is a great way to familiarize yourself with SEO.
Looking for More SEO Facts?
Knowing these SEO facts will help you not only improve your SEO strategy but also help you make your website run more smoothly. That means that users will have a positive experience when browsing your site, and search engines will take notice, helping you rank higher for competitive keywords.
Looking for more SEO tips and tricks? Check back with our blog often for tons of useful ideas on how to build the perfect SEO strategy.