Most of us are likely used to buying our coffee already ground and ready to use and most of us have likely never given this a second thought. But the truth is, buying already ground coffee is not the best way. Buying your coffee beans whole and grinding them yourself just before use is much better for a few different reasons.
1. Freshness
As soon as a coffee bean is a ground it starts losing its freshness. A coffee bean contains oils that are where the aromas and flavors come from. These oils are well protected within an intact coffee bean, but as soon as the bean is no longer whole, it’s like a seal is broken and the oils are released. Coffee loses its freshness extremely quickly, ground coffee has an amazingly short shelf life. That’s why it’s best to wait until just before you’re ready to brew your coffee before you grind your beans. A whole bean coffee subscription will allow you to have all the coffee you want to grind to perfection.
2. Consistency
The consistency of ground coffee is an important part of the brewing process. Sometimes you’ll need coffee that is ground very finely and other times you’ll need coffee that is courser or made up of larger particles. The appropriate consistency of your coffee grounds depends on factors like whether or not you’re using a percolator or French press. When you grind your own beans, you can ensure that it is always the right consistency.
3. Purity
Ground coffee has a way of absorbing the flavors around it. This means that when you drink coffee made from already ground beans you’ll be getting flavors of other things mixed in as well, not just the coffee flavor you want.
4. Experience
Everything from our customer support to the unboxing experience is designed to be intentional, user-friendly, and elevate the way you experience and feel about your coffee. When you trust JavaPresse with your coffee, you become part of our family – which is exactly how we’ll treat you.
You can make this shift right now when you infuse gratitude, joy, and positivity into your everyday moments, rituals, and relationships. You can spark contagious happiness when you go the extra mile and make ordinary moments extraordinary.
Grinding your own coffee is a fun and easy process that will make your coffee drinking experience much more enjoyable!
