3 Creative Ways to Manage Content for Your Business

If you look at your business from your client’s perspective, you’d probably think why should you be interested in it anyway! That’s because rational consumers need valid reasons to trust a business. 

Now, back to wearing the business owner’s cap, how can you fulfill such expectations of your users? While there are a lot of answers to this question, let’s make it straightforward focusing on a solid single solution for it – content!

Content marketing is key to educating and informing people about your business by getting your brand out there. But this means a lot of content. And content marketing is only beneficial with a good content strategy. This is why you need effective content management.

According to the 2015 edition of the annual B2C Content Marketing Benchmarks, Budgets and Trends, 69% of marketers are more invested in content creation compared to a year before. Only 27% have a documented content strategy for their business. 65% have witnessed a conversion ratio using an effective content strategy while 62% are attracting more engagement through their high-quality content.

What is the right approach to it? While there are tons of tried and tested content strategies, adding a touch of creativity to content management can help you drive the results you are looking for. 

To help you achieve this goal, we’ve shortlisted three effective and creative content strategies that can help you turn the tables and secure a place in your users’ minds while earning greater revenue. So, let’s get started!

What is Creative Content Management and Why You Need It?

Creative content management is a unique approach to managing content. Not a lot of businesses are aware of the term, let alone implement it. But if you’re here, reading through this section and thinking about implementing creative content management for your business, you’re making a smart decision.

Almost all companies rely on blog posts, videos, infographics, and articles. But when you look at the digital market as a bouquet of flowers, you’d see that the type of content used by everyone would look like roses in the bouquet. And there is no point of distinction.

Creative content management is the daisy in a bouquet full of roses. It stands out and gives a unique touch to your content. As such, you attract more attention to your business. 

It is a strategic approach to managing content that is unique, attractive, captivating, and customer-oriented that persuades your audience to trust your brand.

Content management is necessary to maintain a uniformity of content. It brings along many benefits to your business. Here’s a list to name a few of those benefits:

• It builds trust and credibility
• Publicizes your product and establishes brand awareness
• Promotes your business as a brand in the market
• Drives greater engagement and conversion rates
• Makes it easier for small and big businesses to manage content
• Enhances scalability using creative automation

How to Manage Content: 3 Hot Content Strategies for Your Business

Managing content creatively can bring a lot of benefits to your business if done the right way. Apart from blogging and creating video content, there are many options you can try for content marketing. Here are three of the hottest content strategies that will help leverage your business and promote your brand in an organic way.

1. Categorizing Content According to Your Business Goals

Goals are more achievable when you have an organized approach. A proper content strategy to meet your business goals starts with planning your content. A perfect plan includes listing down the ideas, how you’re going to implement them, and what medium you’ll be using to execute your plan.

Organizing your content strategy needs you to focus on the type of content meant to meet specific business purposes. For example, blog posts of a company are targeted for potential clients, educating them about the services your business offers.

Videos, on the contrary, are meant for brand awareness among the masses, entertain your customers while keeping them aware about your work, product, and services. 

Using an effective content management system allows you to categorize and organize all types of content in one place. Additionally, a CMS lets you manage different business goals, such as blogs for your website, media for more interactive engagement, etc.

Drupal is a relevant CMS that features several modules making it easier to edit, upload, manage, categorize, and publish content for various business purposes. For example, the Layout Builder and Block module help you customize your website as per your business’ requirements. 

For this purpose, hiring a Drupal Development Company can help ease the process of categorizing your content according to your business goals. Drupal CMS development accomplishes all the complex tasks for you, giving you the space to edit and manage your content, leaving it up to you to simply schedule the content for your website. 

2. Visual Content

The world runs on visuals. As the saying goes, “What you see is what you believe,” it is pretty obvious that when you can let your audience see a glimpse of what you do, why you do it, and how you do it, your business attracts greater trust and attention. You can use videos, images, and infographics to put your business out there:

• Videos: Customers are more attracted and likely to engage with a video than chunks of text-based content. Video marketing increases your business’ reach and engagement while your audience gets more aware of your products and services. Video content is more effective than other content marketing strategies by 63%.
• Images: Adding images to your content can help leverage creativity and connect more customers to your business. Custom images and graphics make your content more attractive and unique, sets your brand’s tone, and up your content views. Images increase the brand recognition by 80%.
• Infographics: Infographics cover more key information about your business with minimal work. It boosts brand engagement via re-sharing and backlinks and attracts potential customers. Additionally, infographics make it easier for your customers to consume data. Marketers have found that infographics perform better tin marketing campaigns by 41.5%.

3. Creating Original Content

Creating original content helps define your brand. Original content creation includes determining your belief, knowledge, services, and values. But should you put everything out there and become totally transparent? The answer lies in the type of original content you create. Here is what you should focus on while creating original content for your business:

 

• Content to Educate: Content that educates your customers informs them about your product and services and validates their trust in your business. Content to educate appeals to your potential customers’ rationality.

• Content to Entertain: Content that appeals to your customers’ humor is the content that’s funny and goes instantly viral among like-minded people. It makes your company look like a person, defining its brand personality.

• Content to Inspire: When you know how to create inspiring content, it can be really contagious. Research is the key to creating inspiring content that appeals to a majority of people, persuading them to pass it on. For example, you can leverage case studies, client testimonials, and brand stories that inspire more people to know about your business.

• Content to Convert: You want your customers to not only see your visual and read your textual content, but also convert them into loyal customers. This is where content to convert comes in and triggers more conversions, letting your customers sign up for your product, subscribe to your newsletters, or avail of your services.

 

Next Steps?

The digital marketing landscape is in an ever-changing scenario. Customers are now smarter, and more demanding. For your business, you have lesser time to attract more customers and drive greater engagement. 

The solution is to be innovative through creative content management and jump on the present competitive landscape. Driving past the traditional marketing strategies and coming up with creative solutions will help attract more customers and increase your community. 

Creative content management is, therefore, the future of content marketing that engages a wider audience, providing them with personalized solutions, and converting them into high-paying and loyal customers.