Is your business one of the over 1 million brick-and-mortar establishments in the United States?
Whether it’s a fashion store, dental clinic, or watch repair shop, its success heavily depends on walk-in traffic. You want prospective customers to easily notice your store when they’re out running their errands.
What are you doing to ensure your store has the local visibility it deserves? If all you have is some storefront branding, that’s not enough. You must invest in various kinds of promotional signage and place them in strategic locations.
In this article, we’ll go into detail about the benefits of using business signs. Read on!
- Increase Brand Awareness
On several occasions, you’ve probably noticed signage for a new business in your neighborhood. You might not have visited the new shop each time, but the business’s name, logo, and the services it offers certainly stuck the back in your mind. That’s how brand awareness works.
When you place promotional window graphics in your shop, for example, many passersby will see it, and they’ll take note of your brand. Or maybe you’re utilizing wrapped graphics on your business’s vehicles. As long as your branding is spot-on, awareness of your business will increase in your local community.
Ultimately, increased brand awareness leads to more store traffic. If you also do eCommerce, traffic to your site can grow.
- Save Money on Marketing
The average small business spends about 10 percent of its gross annual income on marketing. There are many marketing channels you can use, but the goal is to spend as little as possible while maximizing the impact.
If you’re on a shoestring budget or looking to make a big saving on marketing, look no further than business signage.
Posters, banners, brochures, newsletters, and vehicle wraps aren’t as costly as running a TV or billboard advertisement. Signage will enable you to increase business visibility significantly at a fraction of the cost.
Plus, we can bet your nearest printing shop won’t charge you an arm and a leg to produce your promotional signs.
- Make a Great First Impression
Imagine you run a fashion store that’s located in a mall. There are several other fashion stores there, so competition for customers’ attention is high. More often than not, the business that gives the best first impression is the one that draws in more traffic.
Business signs give you a good opportunity to make your store stand out and catch the customer’s attention. A well-designed storefront digital display, for example, can give you an edge.
If you’re a gaming store, use windows graphics to make an impression. Your target customers have an eye for cool graphics, so go all in!
Promote Your Business with Promotional Signage
The retail space is fiercely competitive, so business owners have to find effective ways to promote their establishments. If you’re not using promotional signage properly, you’re letting your competitors have the ball. These are just some of the benefits you’re missing out on.
Keep browsing our blog for more educative content for entrepreneurs.
