You can’t depend on word-of-mouth marketing anymore. Nearly 90% of surveyed consumers trust online reviews as much as their friends and families.
The solution is simple: you need more positive reviews to offset the negative ones. You also need to respond proactively to upset customers.
Generating positive, authentic online reviews is one aspect of reputation management.
You could tackle your own online reputation. However, reputation strategy deserves as much attention as sales, customer service, and business ops.
Managing your reviews is just one reason to hire a professional agency. Discover even more reasons to hire a reputation manager.
Table of Contents
Navigate the Pitfalls of Social Media
Social media is a game-changer for small businesses. It’s also a cost-effective marketing and advertising solution.
Signing up for social media accounts is entirely free. Plus, most ad programs are PPC, which means you only pay when people view or engage with your ad.
So, what’s the danger?
Unfortunately, too many businesses have fallen victim to bad social media PR. Anything from a poorly-worded tweet to a hit piece can cause a Twitter frenzy.
However, with a reputation management agency at the helm, you’re less likely to tweet something offensive. Plus, you don’t run the risk of getting angry at disgruntled customers.
Customers see social media as an extension of a company’s customer service. A reputation agency can monitor your social media for complaints, positive mentions, and areas of urgency.
Furthermore, social media profiles are quickly indexed by Google, which improves your online reputation.
2. Prevent Competitor Sabotage With Reputation Management
Are your competitors trying to torpedo your brand in search?
Fight back against negative SEO with a professional reputation manager!
Reputation managers are superheroes who swoop in and clean up your Google results quickly. These rockstars use content creation, link building, honest reviews, and guest posting to improve your name and ranking.
Reputation agencies also work hard to remove spammy backlinks from your profile.
3. Build Your Online Presence Quicker
You don’t need poor reviews in your history to benefit from reputation services.
Online reputation management falls between marketing and SEO. Building online visibility is necessary for improving your digital reputation. Thus, you can always hire an agency to grow your Google presence from scratch.
You don’t need to wait for negative SEO to strike, either. A reputation agency will build your presence under the radar, gathering positive reviews along the way.
New businesses also benefit from oodles of high-quality backlinks right out the gate. Reputation managers also use press releases to boost reputations and brand awareness.
Reputation management agencies offer a range of services, from syndication to content control. You can also get a website audit to learn more about your reputation’s strengths and weaknesses.
Put Your Best Digital Face Forward
It’s time to turn over a new digital leaf. Remember these reputation management tips as you clean up your online presence. It’s never too late (or early) to work on your reputation.
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