Facebook ads have been around for a while now. New features are being included constantly, therefore making good practices come and go. In this article, I am going to discuss 10 Facebook ads mistakes you should avoid. Let’s get into it.
Not Having A Target
You may create a Facebook ad with great design, perfect ad placement, and good content. But you’re not getting returns on your ads. It could mean that people are seeing your ads but don’t care to click on them. This means that you’ve sadly targeted the wrong audience. See this website to learn more.
No Value Proposition
This is another mistake you must avoid. Your value proposition answers the question of why someone should do business with you. Get ahead of your competitors by describing the benefit they gain by clicking your ads.
Using The Wrong Ads Type
Depending on your goal and the type of business you are running, you want to make sure you pick the type of ad that matches your brand. There are different ad options like pictures, videos, slideshows, etc. You can make them lead ads, link ads, or dynamic ads.
This is one rookie mistake you should avoid. Creating your memes and GIFs can be super helpful for your brand. But you should also make use of other viral memes and content. It makes your brand look relatable and approachable.
Using Many Ads
When you keep running too many ads, you reduce the creative efficiency of your ads and make it difficult to track how your budget is being used. Reduce the number of ads with a good ad budget and let Facebook power your ads for better engagement.
Optimization For All Devices
Before you roll out your ads, make sure that they are optimized for all devices. Around 79% of Facebook users access their accounts only through a mobile phone and never a computer. If you are not optimizing your ads for all devices, you are missing out on a lot.
A successful Facebook ad always has great visuals. Always ensure that you are using high-quality images and not low-quality images or stock photos that don’t match your ad. Also, remember to use the right photo size for the right ad placement.
Another mistake you should avoid, especially as a small business owner, is not using the localization feature. Using this feature is very easy. It allows you to restrict your ads to a specific location. It is excellent for small businesses that aren’t big enough for the global market.
Not Using Social Commerce
You should ensure that you are utilizing the social commerce feature available to you. Social commerce has to do with selling directly on Facebook rather than going to your website to complete a purchase.
Using The Wrong Metric
This is another mistake you should avoid when using Facebook ads. There are a lot of metrics available to you to improve your ads. Make sure you are monitoring the right metric to know where to improve upon and the ads to take down.