If you have an Online Business and you want to generate traffic and increase sales you must learn how to use multiple communication channels in a strategic way and in this article I will explain which marketing strategies to apply with YouTube.
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What is meant by Marketing Strategies with YouTube
You must know that YouTube is radically expanding its audience and target. If before this platform was used exclusively for entertainment and to watch funny videos, now videos in which information, studies, and knowledge are disclosed are becoming increasingly popular.
This is the best time to take action and post your business on YouTube. Your goal, in this case, will not be to produce fun or entertaining material to generate views and subscribers but will be to capture the target visitor by giving him useful information about your services and your products.
If you have correctly applied the marketing strategies with YouTube you will have led the visitor in your Marketing Funnel at no cost.
Certainly, with the right SEO strategy and optimization, you will be able to capture visitors and potential customers through free traffic and you will build a new asset from which to generate traffic around the clock.
Well, this might take some time to establish your video over the platform and get it far-reached visibility; nonetheless, there is an another way out to get prompt traffic towards your video(s) and YouTube channel. And that is by purchasing views, likes, and comments.
Many of the marketers who believe in accelerating growth at a fast pace have opted to buy YouTube views to drive organic traffic and build engagement with as many people as possible who are likely to become customers.
Moving on, in this short guide, you will finally have a general overview of the first marketing strategies to use on YouTube (especially if you are starting from scratch), how many subscribers you really need to monetize, and how to use YouTube for both B2C and B2B.
How to do? I’ll explain it to you shortly.
SEO optimization on YouTube
Before anything else, your video must appear in YouTube searches or related videos otherwise every effort will be in vain and not worthwhile.
Video title suggestions
To do this and then apply the first marketing strategy for YouTube you must give a title to your video that is as much inherent as the content you are publishing. This may seem obvious but there are the crafty ones who insert clickbait titles or titles that trigger a strong sense of curiosity but which are then not congruent with the content.
This move is detrimental to your work because it will penalize your video statistics in terms of conversion and traffic generation, but also in terms of SEO. If your video is clicked by 1000 people and 900 leave the video after the first 30 seconds then the video will be recognized by the algorithm as not relevant to the search criteria.
After inserting a title that is as coherent and specific as possible (be careful not to insert titles that are too long because they will appear cut off during the search) it is time to insert the description.
Generate traffic thanks to the video description
The description of the videos is essential and the first thing you need to insert is the call to action (CTA) or the link on which you want to direct traffic.
You can clearly insert different links within the description such as affiliate products, your contacts (Instagram, Facebook, etc.) but before anything else you must insert the main link or the one that leads the visitor to your Sales Funnel or to your Lead Generation Funnel.
And this is where most of your visitors will focus. If you have applied the right marketing strategies for YouTube then the visitor, to get more information, will go to the description of your video.
Here you play everything. Organize your description well so that the link to your Funnel is highlighted and only then insert the secondary links.
It may happen that the visitor may not have been interested in liking your video or commenting on it, but you don’t care much about this if he or she preferred to click on one of your links.
How to choose the tags in your videos
While the video is uploading, YouTube allows you to set tags as well. These have the same function as keywords so enter the most relevant tags with what the video content is and the visitor’s potential search intent.
Also, remember to insert the name of your Brand or Personal Brand in the Tags in such a way that it is always positioned as the first when a person searches for your name within the platform. This strategy will also allow you to increase the consideration of your brand within the algorithm.
Does Video Quality Affect Your Marketing Strategies?
This is a question I am often asked. The truth is that you can also generate a million euros by simply recording with a smartphone rather than a professional camera.
The truth is, it all depends on the niche you’re targeting. In my case, by divulging information and knowledge, the quality of the video takes a back seat because what matters most to the visitor is the content.
If I explain a marketing strategy that can generate profits of over a million euros, I can rest assured: the quality of the video is the last thing that is judged.
It is clear that at least my audio must be understandable so I recommend that you use a good microphone and that there is no noise in the audio.
If, on the other hand, you are a videomaker, I would say that having excellent video quality is an essential requirement.