Your Go-To 2022 Marketing Strategy: Local SEO

What if we told you there is a major market that you are not tapping into that will exponentially increase your profits in 2022?

Well, this market exists and is composed of the customers in your surrounding area. And while business cards and word of mouth may help you some, local SEO is the real game-changer when it comes to drawing in nearby customers that is sure to boost your revenue.  

The statistics demonstrate that using local SEO on Google is one of the most useful tools you can use to bring in customers from your area.  

For example, 76% of people who use their smartphones to search something nearby visit a business within a day. And 46% of all google searches are for a local business or service.  

In this article, we will detail exactly why local SEO should be at the top of your list when it comes to your business marketing strategy in 2022.  

Local SEO Helps Customers Find You 

How does anyone go about finding a business or service they need in today’s market? 

They simply pull their phone out of their pocket and type in “nearby X, Y, or Z” into Google. If your business is not utilizing local SEO to be ranked at the top of these searches on Google, then the customer is left in the dark when it comes to finding your business. 

It doesn’t matter if your product is the best of its kind if the consumer can’t find your business.  

No sales happen without people knowing exactly where you are and what services or products you provide. 

Local SEO is the simplest and most effective way to assure that people know that your business exists. And if you set up a Google My Business profile, your business info can be easily posted for Google Searches and on Google Maps. This will make it even easier for nearby customers to find you.  

Local SEO is “Bang for Your Buck” Marketing

When it comes to marketing, what are the two most important factors for you as the business owner? 

 First, you want to know what the cost is for you to utilize the marketing service. Second, you want to know how likely the marketing service is to reach the customers in your surrounding area who need your service.  

Local SEO addresses both of these important factors in a way that is beneficial to you as the business owner. 

Not only is local SEO low cost, but it also has an unlimited reach when used through Google’s search engine. Local SEO draws in local customers along with anyone visiting your area who is in need of your services. 

Local SEO can also be used to help you set up local listings in online business directories like Yelp, Facebook, Google My Business, etc. The more local listings you have available online, the more likely the customers nearby will be able to find you when they perform an online search. 

Local SEO Attracts Ready-to-Buy Customers

When people are searching for a business or service in their local area, it is because they are ready to make a purchase. Using local SEO helps you capture in that traffic from Google to make sure you’re bringing in the right type of customers. 

Therefore, you want to make sure that your business is ranked high in Google searches, so that your business is the first to draw in these ready-to-buy customers from your surrounding area. 

With mobile searches for “store open near me” increasing 250% between the years 2017 to 2019, it’s clear that local SEO is an effective route for drawing in a multitude of consumers who are ready to make a purchase. 

And at the end of the day, you don’t want people to just come in to visit your business. You want people who will purchase your products and services to help your business grow. 

Local SEO Creates Returning Local Customers

Now, more than ever before, people are waking up to the value of supporting their local businesses. You can take advantage of this as a business owner by optimizing Google my business profile to make sure you come up highly ranked when customers nearby are searching for your services. 

While it’s nice to have that customer who comes in and makes a purchase while visiting town, local residents provide a more consistent and reliable source of profit. 

If you can win over the local community, then not only has local SEO brought you a repeat customer, but it has also gifted you with a word-of-mouth marketer at the same time! 

Local SEO Attracts Qualified Traffic

If you live in California, you are not going to search for pizza restaurants in New York.  

People use search terms like “nearby” or “(your service) in (insert your city)” because they are looking for services easily accessible near them. Thus, local SEO inherently brings you traffic from Google that is useful for driving sales.  

Local Search engine optimization is a way to automatically weed out unwanted traffic from Google. It assures that the people who are clicking on your website are within the surrounding area and in need of your services at that current moment. 

Don’t Miss Out on This Marketing Strategy

I know that as a business owner you have so many things on your plate, but you cannot let local SEO be one of the items that gets put on the backburner this upcoming year. 

Local SEO is the go-to marketing tool for expanding your business’ reach and building your base of repeat customers to fuel your profits. 

If you want to grow your business in 2022, the strategy you need to get there is clear. Focus on local SEO and let Google do the rest of the work for you!