The importance of websites has increased than ever before. It is now the time for digitization and businesses are resorting to online medium to get a step closer to their target audience. Sale of products and services is getting pushed by the companies on the web to reach as many loyal customers as possible. However, a user-friendly website is utmost essential here to create a positive impression for anyone who visits your page.
Website is the first face of your business for the online audience, and you have to ensure a pleasant experience for all. For that, a glitch-free website is the key. Your website has to go beyond beautiful images, elaborated text on a page. You have to make the information surfing process with little to no obstacles and have the people stay on your website as long as you can. The more time users will spend in reading or watching your content, the more engagement you will get.
If you are wondering how you can provide a quality user experience, you have got to think a combination of factors such as uniqueness, aesthetics, load time, etc. When you create a perfect blend of all, only then you can expect the users to keep coming back for more. Here are some essential tips to guide you on a user-friendly Melbourne website design –
- Plan It Well
A user-friendly website is not a one day project. It requires a lot of planning months in advance. You have to be clear on the lines where you want to establish your website and visualize the structure and appearance you want to create for it. To do that, step into the shoes of your users and think of all the elements they would want to surf through most easily and effectively.
- Think of an Attractive and Flawless Layout
The usability and aesthetics of your website go hand in hand. Reputable web design companies are always stressing on balancing the two aspects. The color scheme, placement of text, header, footer, and logo along with design patterns, are required to be on point and consistent throughout to give a clean look. So, pay proper attention and care to the visual elements.
- Create Intuitive Navigation Patterns
Once, you have the user on your website, you want to orient themselves with all the information on your web pages. To do that, you have to create an obvious and hassle-free path. Ensure that people find the navigational features at first glance. Don’t make them struggle through the navigation tools and quickly leave without taking any action.
- Be Careful About Readability
Nothing agitates the readers as much as hard-to-read-text. There may be a lot of useful product/service/information available on your web page, but if customers don’t get it right away, then you are losing them. It is because people have busy lives and they scan online data rapidly and randomly. So, use a clean design with a simple font and the right contrast. Also, use bulleted lists, headlines, highlighting of words and sentences, etc.
- Reduce the Load Time
A significant factor contributing to your website’s bounce rate is its load time. The moment people click on your website, your site elements must be visible instantly (in a maximum of ten seconds) or else their attention span is impacted, and they leave the page. To avoid that, remove all the extra elements, videos, and other multimedia which are heavy to load and pose a hindrance for your website to become user-friendly.
Now, that you have these tips, implement them at the earliest and get in touch with the differences you noticed.