Your Book, Your Brand: Establishing Yourself as a Thought Leader

Have you thought about writing a book? For many leaders, creating a book is more than just writing down thoughts to share with others. It is a process of branding themselves and creating an impressive statement about who you are and how you think. In short, it is a complete personal statement. Because of how profound it is, it may be one of the most important things you do as a business leader to establish yourself as a thought leader in the industry.

“It wasn’t until I finally published my book about corporate matchmaking that I finally realized how much writing a book and establishing a personal brand could do for both me and my business,” states Martin Rowinski, Co-Founder & CEO of innovative recruiting platform, Boardsi. 

Everyone has a story to tell. It could be that you had an upbringing that was unique to what is considered normal today. Or, you may have had successes that came after significant failure. The key is to know that writing a book is a fantastic way to share with others who you are and to create a personal brand that’s reflective of your goals.

Passion Helps to Increase Motivation

Sometimes, it all comes down to passion when it comes to finding success. For example, when a business leader masters what they do, they can then share that with other people in a written book. They are not only getting to do what they love, but they are compounding those efforts and creating impressive results as they do.

It is the realization that you have limits that may motivate you to do this. For example, your success may be phenomenal, and you know that you are doing amazing things within your business to help others. Yet, you are just one person. You have limitations on how much you can do personally. By writing a book, you get to tell others about your passion and encourage them to pursue it. Publishing a book allows you to increase your influence. It creates another outlet for you to share what you enjoy and are passionate about, which helps motivated companies stay the course and achieve their own goals.

Write to Establish Your Brand

There are a lot of tools out there to help with personal branding. That includes everything from PR to podcasts and refreshing your LinkedIn profile to ensure it presents who you are and what you are interested in, but none of these tools goes as far as writing a book.

When someone is looking at your LinkedIn profile, you want them to better understand who you are in one comprehensive tool. A book makes that possible. It is the complete view of you. It allows you to create a complete personal statement. It is one of the best ways to brand yourself, and it also helps to support your business as well.

A book can change your personal brand and create lasting impressions. It allows you to control the message about who you are. It also allows you to define what is important and necessary to include. If there are people who know you by what you are successful at, a book is the best way to give them a full picture of who you are while you control every bit of information within it.

Showcase Your Expertise

Write a book to share your information and thoughts about anything in a meaningful way. You have the perfect opportunity to describe your approach to any topic and then define what makes it a success. You can provide a lot of examples to readers about what you have accomplished and the steps you took to change the world around you. Your readers get to learn about your accomplishments and can see exactly why they should trust in what you say. That means you’ll become a thought leader within the industry.

Launching a book like this helps solidify that you are an expert in the industry and someone that should be recognized as such. Once that book lands in stores, you may see an influx of new clients interested in listening to you or engaging with you somehow. In short, you no longer have to go out and find your opportunities. They may come looking for you instead. That’s because people recognize your experience and want to be a part of it.

Propelling Another Person’s Success

For some people, the real benefit of completing a book is that they get to then help drive other people’s success. You have so much abundance that you can share it with other people. What you share in your book can help to support others, invigorate them, and give them real information that they can apply to their own business goals and needs.

When you have this level of success, and you share it with others, you’ll easily find yourself enjoying watching the people around you grow. When you are able to help others achieve their goals like this, it may become a bit addicting. You may find yourself constantly looking for ways to support the needs of others.

It is worth putting the time and work into creating a book for those who have a fantastic story and a lot of knowledge to share. It may help define not just your past for others to follow and learn from, but it may also help you feel good about helping others with their success.