Founder of , Ryan Fusco is making waves with his brand. Expanding without any debt and gaining more traction through his Channel, Ryan is making space for blue collar trades to be explored and celebrated. With his brand, you can show your pride in your work, the way it should be.
WORKFORIT Apparel was started by Ryan because of a career decision he made in high school. Not wanting to go to college, he set out to work in construction since he liked active work more. This decision wasn’t often supported or encouraged, so after ten successful years in his skilled trade, he decided to start his brand to celebrate skilled trade workers that love what they do.
This brand was based on taking pride in your work and what you’ve worked for. “I love what I do,” Ryan says. “There are others out there that feel the same.” Working hard and building a life for yourself is hard, but Ryan has managed to make sure he gets to do what he loves in the process quite skillfully. His business has been able to make a pretty steady profit and expansion since the beginning.
“WORKFORIT Apparel has funded its own growth since the beginning. I started this with $250 and it has grown into something pretty large,” Ryan says. He says that overhead has to stay as small as possible for a while until your brand or company is ready to scale, then it will have the ability to fund its expansion without having to take out loans or use other income sources.
“We put our heart and soul into each order. Finding employees that share that passion is hard. We’ve also struggled to find manufacturers willing to make certain products that we once made in house.”
Ryan and his team’s goal is to not only be one of the top brands in “blue collar” apparel but any and every faction of life that requires you to work for your results. They’ve been working on a line of gym apparel and will be moving into trade-specific workwear as well soon. They sell apparel ranging from hats, t-shirts, tank tops, crop tops, sweatshirts as well as accessories such as lanyards, key tags. Their number one sellers are their decals. “Those always go really quick once we restock,” he says.
When Ryan started WORKFORIT apparel, it was an attempt to restore pride in blue-collar work as well as promote it to the next generation as not only a great career path to get into, but one that allows for unlimited growth potential. His YouTube channel is one of his favorite sources of spreading blue-collar work appreciation and insight. “I started a YouTube channel to share my life, career and successes with the world. It’s currently at 342k subscribers. I constantly get messages from people who are either in high school and my videos helped them decide a blue collar career path was for them despite pressure from others, or those who quit their jobs to chase their passion of working with their hands. It’s extremely touching,” Ryan says smiling.
From the beginning of his journey, he had about forty-four orders the year WORKFORIT first launched. Now, they are projected to ship out 17,400 orders this year. “We are ranked in the top 2% of online stores that were launched the same time ours was,” he stated.
When you want to show off your pride, go to the brand made for blue-collar workers by a blue collar worker. Ryan knows the value of hard work and his dedication is apparent. From merchandising tasks to order fulfillment, he is there almost every step of the way. Show your pride with WORKFORIT apparel and accessories.