Many business owners are starting to realize the importance of press release distribution service and its content marketing in finding new potential customers. However, based on our observations, there are still many entrepreneurs who have not done content marketing properly. Most of them focus on creating viral content that attracts a large audience, so they often jump right into the trend without thinking. For example, now the majority of companies have jumped into Instagram social media and are not reluctant to advertise through IG Ads and rely on popular memes or slogans with dreams of going viral. In fact, not necessarily your target market spends time on Instagram. This will result in nil results due to improper ad placement.
Indeed, plunging into a trend creates a higher opportunity to increase brand awareness. However, sometimes efforts to do marketing through viral content or topics can fail and are in vain if your content does not fulfill 3 things:
- Consumed by your target audience (especially for B2B business models)
- Showcase your product or brand (business) credibly in front of the target audience.
- Make your customers feel curious about the brand or product you offer.
While reading this article, it’s time for us to evaluate: does your content meet the elements? If not, then don’t be surprised if the insights you get don’t match expectations. At present, our society, especially people on social media, has also had a higher awareness of choosing which content to consume. Thus, not all content can easily penetrate the market to build product awareness, let alone convert into sales. Of course it will take extra effort to find ideas, package them into content and distribute them through the right channels so that they reach the intended target.
Create your customer persona
Customer persona is your target market. This concept describes a picture of the people you want to be made aware of about your brand. Ideally, before starting to create content, you need to define your customer persona. Doing this will make it easier for you to distinguish what content will attract (and not) your target market. This is very important, because the purpose of content is to convert (convert) readers / viewers into potential customers, who then turn into loyal customers. In defining, you need to pay attention to several elements in detail, for example, target group name, gender, age range, the literature (books, blogs, magazines) they read, the websites and blogs they visit. Try to discuss this with your best press release distribution service when you want to create good customer persona through your press release.