Why Your Business Needs to Use Wifi Advertising

As a business owner, it’s important to advertise across as many channels as possible in order to reach a large portion of your target market. For advertising, you have two basic options: you can run ads in print or online. 

While there’s still a benefit to using print ads, there are far more digital marketing opportunities. One of those opportunities is wifi advertising.

What is wifi advertising?

In general, wifi advertising is a display of ads on a screen that users have to view in order to agree to the terms and conditions of accessing free wifi. It’s been around for a while, but until recently only big brands were using it.

There are three main ways your business can take advantage of this type of advertising:

• By advertising your business on an existing global wifi network.
• By advertising on your own wifi network that you provide to your customers.
• By offering ad space to third-party businesses on your wifi network.

All three of these options will bring in revenue for your business. However, which one is right for you will depend on your specific situation.

When you use wifi advertising on someone else’s existing network, you’ll reach a significant portion of your market when they go to use public wifi at various businesses. Users will be asked to agree to the terms and conditions of using the free internet service, but they’ll also be shown a short ad and that ad can be for your business. These ads can be in any form, including HTML, an animated .gif, a video, or a still image.

When you run ads on your own wifi network, you can reach your own customers with your ads, or you can sell ad space to third-parties and earn some revenue that way.

Have you considered wifi advertising? If you haven’t yet thought about it, or if you’re interested in learning more, here’s what you need to know.

Wifi advertising is a strong conversion opportunity

When it comes to conversions, wifi advertising has some serious potential for your business. Like any other form of paid advertising, you’re going to reach a market that consists of people who are at various stages in the buying process. If you happen to reach people who are ready to buy, there’s a good chance your ad will help them decide to buy from you over a competitor.

Your ads have the potential to generate conversions from people who are ready to buy, but they can also influence people by increasing brand awareness. Both of these scenarios are important and useful for your business.

Wifi advertising supports brand awareness

Part of running your business includes raising brand awareness wherever possible. It’s always a good idea to expose people to your brand as often as possible. While you can do this through social media posts and PPC ads on Facebook or Twitter, you can also do it through wifi advertising.

When you raise brand awareness through wifi advertising, you’re probably going to get more out of it in the long run because the people who see your ads will be regular visitors to that particular business. Or, to your business if you’re running ads on your own network.

Wifi advertising will get clicks

Whether you’re running ads on someone else’s wifi network, or you’re selling ad space to third parties on your wifi network, a good ad will get clicks. Of course, there are no guarantees, but generally speaking, you should be able to get a decent amount of clicks from wifi ads.

Of course, the best way to increase your chances of getting clicks is to create highly effective ads, which will probably require hiring a professional copywriter and marketing team to design the ad for you.

Try wifi advertising today

With all your options on the table, why not give wifi marketing a chance? You can still use social media PPC ads, since wifi ads aren’t a direct replacement – they’re more like a supplement to your existing marketing strategy. Whether you run ads on someone else’s network or sell ads to third parties on your network, there is plenty of money to be made through this channel. 

If you haven’t already tried this form of advertising, give it a shot at least once. You might just find that the low competition is exactly what you’ve been looking for to generate conversions from paid ads.