YouTube has rapidly become one of the largest websites on the internet, with billions of views and millions of users every day. Businesses have also become interested in using YouTube as an advertising platform. There are many benefits to using YouTube that go beyond its ability to drive traffic back to your site. This article will help you understand how you can use YouTube for your business and give you some tips on how to get started with video marketing today.
Reach a Bigger Audience
For many businesses, it’s essential to reach a wider audience than they could otherwise. If you own a small business that does work in your local area, there’s no guarantee that people will search for you on Google if you don’t market yourself. After all, most people are busy with their lives and won’t think to look for services in their town unless you show up on their radar. That’s where YouTube comes into play: By posting videos about your business or industry, you can bring in customers from outside your home city—and even from across state lines.
Video Content Marketing Is More Effective
Video has also been proven more effective at converting website visitors into customers than other forms of content marketing such as text, images, or graphics. According to recent research by Animoto, video marketing can increase your online revenue since 96% of consumers find videos helpful when making purchases online. Most importantly, video improves conversion rates by a factor of two times when compared with static assets.
Grow Brand Awareness
You can grow your brand awareness simply by uploading high-quality content to your YouTube channel. Many businesses use free video-hosting sites like YouTube to share their expertise with customers and target new markets. If you’re not using YouTube for business, you’re missing out on an easy way to reach customers at a low cost. Start by creating a channel page for each one of your products or services. It is essentially a mini website that houses all of your videos—and it helps drive people back to your homepage. For example, if you own a bakery, create channels dedicated to cupcakes, cakes, and pastries, then upload tutorials that show people how to bake different treats.
Brand Yourself as an Expert in Your Niche
One of the best ways to make money on YouTube is to brand yourself as an expert in your niche. If there are topics that you can speak with authority about, then you can build an audience around them. If you can build a large enough audience, you can monetize your videos by displaying ads, affiliate marketing, or views generated from ad revenue sharing.
Increase Sales by Improving Customer Experience
One channel you may not have considered is YouTube. Consumers trust it; people are more likely to research a product or service by watching a video than they are by reading an ad or manual. But that’s only if you make it well. Be sure your videos are informative and entertaining, and make sure they are short, so viewers don’t lose interest quickly. They should also introduce or advertise your products and services well. Now get out there and start filming.
Get More Qualified Leads
Advertising on YouTube is a fast, easy way to reach new customers. The platform allows you to target viewers based on several key factors, including location, estimated age, gender, personal interests, and more. You can even connect your Google My Business account so that interested leads can easily find your business details like hours of operation and contact information. If you’re looking for a new way to promote your products or services, try a video marketing campaign.
How to Begin Your Business YouTube Journey
You might feel a little apprehensive about jumping into making your videos. If you do, that’s natural. The best place to start is to think about why you want your business on YouTube in the first place:
- Do you have products or services that would benefit from video marketing?
- Are there things customers would like explained more clearly?
- Are you looking for new ways to connect with your audience, customers, or fans?
Even if you can’t identify what precisely it is that you hope to get out of starting a channel now, going through these exercises will help pave the way for future decision-making. You can also consider creative companies as they might help you even with something as crucial as video production. Creative agencies can also create different types of content like explainer videos and promotion videos.
Although it’s easy to underestimate YouTube’s power as a marketing platform, it’s one of the best free tools available today. From attracting customers to growing your audience on social media platforms like Facebook, countless benefits make YouTube worth creating.
Meta title: Creating a YouTube Channel for Business
meta desc: YouTube has rapidly become one of the largest websites. Know why you should use it to build your brand, promote your products, and grow your business.