When you have a business the usual concern is to have a website, but do you think having a website will benefit you the most? You need to do some kind of extra effort to attract more customers to your business.
websites are one of the most beneficial ones as most of the population in the world used to search on mobile phones. But for convenience, many of the companies create a mobile app. Usually, these things depend upon the usability, costs, and audience need. Here we will discuss the need for a mobile app even if you have a website.
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Great range of Personalization
When we take the mobile app it is usually designed in a way that is more customized to the audience. When you develop a mobile app you can give your customers a separate offer range for their purchases. Some usually offer the app services offline too, so one can also test out different experiences for your customers. Build a mobile app that can be utilized by everyone and do the content customization too in the app.
According to the customer’s purchase patterns, the content that is displayed to the users is more customized. They customize and choose the app location where the customer is making use of the service and show them the interest according to the location. But when you see the mobile website, it is common for all those people in that particular area.
When you have a mobile-friendly website the kind of notification it popup on the screen sometimes makes the customers very irritated. But think of the mobile app. It will have a separate segment for displaying the notifications. Usually, the notifications are of 2 types, one is push notifications. We can give some time intervals for the push notifications to display to the end-users.
Another one is in-app. This is always available and better for communication. When you have this kind of notification no updates would be left idle or unnoticed by the end-users. When you have the delivered push notification the click-through rates are 40%. The option or choice between mobile apps and websites based on the kind of customization you need to offer to your end customer.
When you take the mobile apps, it has more space to optimize. When you optimize Mobile apps it makes use of the many mobile phone’s inbuilt features such as camera, contact list, GPS, phone calls, accelerometer, compass, etc. It gives a very fun and interactive session for the end-users.
Think of the banking app you have, when it is required to upload a photo, you can make use of the mobile camera to take the photo and then upload it to the app. Not only that you can surf the drive and gallery to access those relevant documents you actually need to submit for the verification. Sometimes you need to make a payment so that is also very helpful with these mobile apps.
As discussed earlier some of the apps will let you have the offline feature. This would be very helpful to know about the things if you are away from a network area. So wherever you go even without the internet you are able to access these apps and get the things you actually need. This makes the mobile app a very unique one while compared to the mobile website.
Even if you have no internet connectivity to perform most tasks like tax calculation, installment calculation, and determination of loan limits. Optimize mobile apps so that they can be loaded everywhere even without the internet very.
Time – Duration
An average of about 80% of searches in the world are happening through mobile phones. Mobile is the one we carry to all the places when we travel. When you need something you take your mobile phone and start searching for it. Think when you are traveling in a deeper location of your place and you have no signal there. These offline apps play a significant role in helping you find the nearest resources.
You can log in to the app and find the nearest store location or any transportation facility that you are in need of. You don’t have to surf more or ask unknown people about the locality if you are visiting the place. The apps should be designed for the convenience of the people
Mobile apps for business are designed in a way that it should be attractive and makes them very simple for the users to use. Think if you give your user a more complicated design to navigate from one place to another. It is tough right no one will like to have your app. So you should have a simpler and elegant design, have those back, refresh buttons, as it is a mobile app the radius click range of the button should be that away so that elderly people also can make use of these apps without any flaws.
Next Level of Branding
According to the kind of business, mobile app ideas will change. Some may have a food-related website and some may have a clothing brand. So the design concepts and the level of branding should be there in their mobile app. Might be the color they use for the brands, their style of font, whichever thing it speaks about your brand. More level of customization is provided at this end to deliver the end customer about their brand identity.
According to the number of app installations, you can able to know about the brand presence in the market. It is a kind of brand voice that is present on the palmtop of everyone. This will directly or indirectly increase your conversion rate and boost your business sales. Always having a brand identity for your products to the end customers will help you to recognize them even in a big gathering.
Mobile app v/s mobile site
Developing both a mobile website and mobile app for your business can help you to have good business growth. Even these things will depend upon the budget you have allocated for the business website or apps. The mobile apps have a few pros and cons but a higher range of conversions are happening through the mobile apps.
Those who create a website nowadays focus on the mobile-first website, as they know that most of the searches are happening through mobile phones. The business owners have to make a decision of having a mobile website or a mobile app or both for their business growth.
The mobile apps and the website have their individual cost, but the kind of exposure you have through these things will differ. It is always advisable to do things according to the kind of visitors you have for your business. The target audience set should be analyzed even before you plan for the mobile apps.
These apps are customized so that they offer great user-friendliness to the end customers who can make use of them. Apart from user-friendliness, the kind of comfort they offer to the end-users results in the success of using the app by many people.