It’s easy to design a website using an off the shelf, standard, ready-made template. People do it all the time. However, although it’s easy, that doesn’t mean you should do it, at least not if you want people to take your site seriously. Although a template like this may mean you can launch your site quickly, it won’t show the true heart of your business, and it certainly won’t show your customers that you can create things for yourself. This coupled with the fact that your site simply won’t be unique and will therefore potentially also have issues when it comes to SEO, or at least in terms of people being able to remember it, means that a bespoke web design solution is going to be best. Here are some more reasons why you need to be different.
As briefly mentioned above, having a unique web design is going to help you in terms of your search engine optimization (SEO). If you can design your site from the ground up to take as much advantage of SEO tactics and techniques as possible, you are going to be able to rank much higher in search engine results from day one.
Using specialist web designers such as Bluelinemedia.co.uk means that you can incorporate SEO friendly ideas right from the start, and this will be a huge advantage for your website. You will have more visitors which will, assuming the rest of your content is good, lead to more sales. Off the shelf, templates may not give you the best SEO results since they aren’t made specifically for your business, and therefore may not lead customers in the right direction.
Expansion and Improvement
The more that your business grows, the more you will need to add to your website. Over time, the site you started with could be entirely different from the one you use now. To do this with as little interruption to your business as possible (and with as little confusion for your visitors as possible), you will need a bespoke website design. If you have a site made just for you, you can ensure there is always potential to expand and/or improve as you go.
A standard template may not allow for this. Although it could have been just what you wanted at the start, as time goes on and you need to make changes, the original template may not be able to cope. If this is the case, you will need to change the whole theme of the site, and this is far more problematic than simply upgrading the one you already have.
Although there are many reasons why bespoke web design is vital for your business, uniqueness has to be one of the top ones. As soon as a visitor goes onto your website, they will see that it is completely different to any others they have seen. If they have been searching for something for a while, they will certainly have come across variations on the same theme (literally) and seeing something completely different will help them to remember you.
As well as this, having a unique site means you can design it to fit exactly with your business theme from colors to fonts and other design elements. This will give your site – and your business – a cohesive look which will look good in your visitors’ eyes.