In today’s digital world, many people have an online presence on different platforms. One of those platforms is Google. You’re missing some potential clients if you’re running a law firm without a presence on Google.
It is not enough to make a website on Google, but also make some SEO strategies to get a place on the first page of your targeted keyword. In this guide, we will discuss why SEO matters for law firms.
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Why is SEO Important for Lawyers?
In 2017 AccuRanker analyzed more than 300,000 SERPs and concluded that the legal niche is one of the most competitive niches on Google. So, the only way to get ranked in a legal niche is to apply all SEO strategies effectively. After using all techniques, we recommend to get SEO services for lawyers and you will get some benefits. A few of these are discussed below:
- Outrank your Competitors
Studies show that 70% of users didn’t bother to visit the 2nd or 3rd page. So, all the traffic will grab by your competitors who are ranking on the 1st page. It is possible to outrank these competitors by using SEO tactics. For this, you will need improvement in your content, have an eye-catching layout of the website to increase user experience, and add cover all those topics in which competitors are lacking.
- Get More Phone Calls
Lawyers mostly rank their websites for a specific area. For this, they started from a small city and then expanded it to a broad level. When a client searches a keyword like “Criminal Lawyer Near me,” then Google shows essential data of the top 3 websites through Google My Business (GMB).
You’re also asked to put your phone number on your profile creation on Google My Business. If you get placed in the top 3 positions, you will also get calls from the clients. So, your conversion rate and revenue will increase automatically.
- Get More Clients
The content on your website should be interesting and informative. For this, use different videos and images related to the article’s content. It will also be a good practice to add references where needed. After all these practices, you will become an authority on that specific topic and get more traffic as a result.
- Add Positive Client Reviews
After ranking, all positive or negative reviews will be shown on the Google My Business profile. Getting positive client reviews on your legal website is another factor in grabbing more clients. These reviews will build trust in your law firm.
- Increase Organic Traffic
In Google, there are two ways to get traffic on your website, one is through the organic way, and the other is through paid promotion. You will run the ads for paid promotion and thus pay a handsome amount to Google. On the other hand, if you succeed in ranking your website by applying different SEO strategies, you will get organic traffic.
- Long Term Benefits
Every law firm wants to be at the top for a long time. For this, they must use SEO marketing strategies and make their website a brand for Google as well as for users. Make sure to use only white hat SEO strategies to get long-term benefits; otherwise, your website will hit in any Google update in the near future. There will be no effect of Google updates on your website if you follow all the guidelines of Google.
- Become a Brand
It is possible to become a brand as a law firm by using SEO strategies. For this, keenly observe the top competitors in your niche and collect all the data they cover. Now, cover all those topics on your website first and then move for the other topics and provide some extra which is missing by your competitor. Google loves such websites, and you will become a brand in that niche in a very short period of time.
Final Words
After reading the upper paragraphs, we hope you understand why SEO matters to law firms. If you are running a law firm and didn’t invest in SEO, then take it starting today. It will result in increasing the leads and number of clients. So, you will get loads of money at your table.
