Why SEO Coaching is a smart choice for small business startups

When starting up a business , it’s really, really exciting. However, there are a lot of challenges, and I’ll talk about more of that as we go along. But some of the main things are:

• Timing –  Limited time, you might be still working in a job while trying to set up a business .
• Budgets – You might have tighter budgets, especially if you haven’t had any funding and you’re looking to bootstrap and and you need to attract customers to yourself online so the

The realities of starting a business are:

Budget as I mentioned firstly, budget.

First of all, if you haven’t got funding, you’re usually operating on a smaller budget. It might be some savings that you’ve left aside or it could be even less than that.

Sometimes you can’t hire any staff or any full time or even parttime staff and you have to do everything yourself or even hiring an agency are out of the question as well. Especially when starting to make your first website. Investing smartly in DIY options is a great thing to do if you haven’t got much budget.

It’s better than outsourcing everything.

Too many hats

Another thing to be wary of is wearing too many hats. Most business owners have to juggle, trying to sell the products , setting up the product, being the customer service, being the finance person, and also doing all your own marketing. 

With that comes time management issues when trying to do everything yourself. Coaching, though, actually provides a lot of targeted learning instead of trial and error, doing the wrong thing, trying in it again coaching is a is a really good option to invest in 

Building Visibility

Another reality is building visibility, a new business can’t really rely on word of mouth alone. You can have your friends and family help put out the word, but sometimes it just isn’t enough.

So there’s a real importance of creating an online presence early and there’s items like search engine optimisation. That takes about six to 12 months to get you visibly online. It’s not instant, but starting early actually makes the difference in the future.

Why SEO matters for startups

Other brands

Why SEO matters for startups is, one, you’re competing with a lot of brands that are established. You may be slightly unique and that can give you an advantage when it comes to SEO, but you’re still competing with a lot of established brands that may have covered what you’re doing.

You’re also not going to have the same budget, for instance, on Google ads.

Some companies spend hundreds of thousands per month on Google ads However, SEO actually provides a level playing field when done strategically. 

Long term wins

Google ads will actually stop working when the budget dries up, whereas SEO builds authority and traffic that grows over time. 

Uniqueness

If you are unique, niche keywords can help startups reach their audience, especially if it’s low in difficulty and usually more niche items, products, or services or lower in difficulty. So connecting to the right customers is very, very important at the early set out.

What SEO brings to your startup

Personalised guidance

So what SEO coaching brings to the table is one, you’ll get personalised guidance instead of gain generic advice. There’s lots and lots of YouTubes and blogs out there, which are free, but they can be slightly overwhelming.

Whereas if you invest in SEO coaching, the coaches adapt the strategies to your goals instead of more generic advice that just leaves you confused.

Confidence

It can also build confidence. Business owners and founders can learn SEO themselves without being dependent on expensive agencies. The usual cost is about $2,500 per month. That’s 30 grand per year. 

If you manage the SEO yourself, it reduces the risk of being locked in to these expensive services. It’s an investment that pays off in the long run. 

Common start up problems

I don’t know where to start

Some of the common marking struggles that you may have when it comes to SEO coaching, is you might not know where to start. That’s usually a common one . Some quick tips are setting up a Google Business profile, researching keywords and understanding competitors with online tools.

I don’t have time

Another struggle is you might not have time as you’re juggling a few other hats, but sometimes you’ve got to dedicate you’ve got to dedicate time as a founder. You need to automate as much as you can.

If you just chip away doing small, consistent actions and automations, eventually that’ll save you time and build results in the long run 

I cant afford ads

Another objection is I can’t afford expensive Google ads. With that, SEO helps reduce the dependency on the paid campaigns. Some companies may use Google ads right at the start, to start bringing in some business. 

Eventually SEO may take over in the future as it does take time and it will be a lot less expensive in the future.

Why Coaching matters

A support system

So in general, why coaching actually matters is that coaching is actually a support system for new business owners. I know quite a few, and many founders feel isolated, especially if you’re doing it all by yourself. Having someone by your side is great for your confidence where you can bounce ideas off and potentially even develop a friendship.

Develop a strategic mindset

Coaching provides external accountability and also develops a strategic mindset. Coaching helps to learn to think long-term and not just chase quick fixes.You’ll start learning transferrable skills, understanding data, customer behaviour, content marketing.

Conclusion

There’s quite a few challenges to having a start up. Resources, limited budgets, time constraints, online visibility. Choosing SEO coaching is a smart, empowering move. It provides personalized guidance and confidence, empowering you to build a strong online presence yourself. This strategic investment helps you attract customers and compete effectively, ensuring long-term success.