Why Optimizely is an Outstanding CMS Choice for Your Business

If you run an online business, you probably use a content management system (CMS) like WordPress, Magento, or Joomla. These three content management systems seem to be the most popular, but popularity doesn’t mean they’re the best.

There’s another CMS on the market that you might not know about – it’s called Optimizely. Originating as a split-testing application, Optimizely now provides a content management system for businesses with several features you won’t get with other platforms. This system was formerly known as Episerver, but is now called Optimizely CMS.

If you’ve never heard of Optimizely or you didn’t know they have a CMS, here’s why it’s a great choice for running your business.

1. It’s easy to migrate to Optimizely with pro support

If you’re already using a CMS, you’ll need to migrate your content to Optimizely. Self-migration can be challenging when you don’t have any technical experience. To make the process easy, you can hire a professional IT team to migrate your existing content to a new Optimizely installation.

The main issue you’ll encounter with self-migration is having to choose a new design for your website. If you work with a professional agency, you can have them design an Optimizely theme that looks just like your original website.

The other benefit of hiring a professional agency is getting access to training for your entire team. Engagency, for example, offers migration services with training that includes full documentation and personalized training for each team member.

2. Optimizely is easy to use

Nothing beats an easy-to-use CMS for your business. You’re too busy running your business to worry about how you’re going to update your content, swap out a photo, or correct a typo to keep your site up-to-date.

Optimizely makes editing your content easy with a visual editor and a user-friendly interface with inline editing. It’s highly intuitive, especially when you’re already familiar with marketing.

3. Ecommerce is seamless with Optimizely

After launching their CMS, Optimizely created an ecommerce solution on the same platform as their CMS. This makes ecommerce with Optimizely a smooth and seamless process.

4. Optimizely is a better solution than WordPress

WordPress is popular, but it’s not always the best CMS solution for businesses. While there are many benefits to using WordPress, there are also several drawbacks. Most of the drawbacks are related to security.

WordPress isn’t inherently secure, but no application will ever be secure out of the box. However, unlike Optimizely, you’ll have to work really hard and change a lot of settings to make WordPress secure. For instance, you’ll need to:

• Change your salt keys periodically.
• Customize your installation to restrict the number of allowed login attempts.
• Install your software manually if you want to create a custom, more secure table prefix
• Avoid installing too many plugins to limit your attack surface. This doesn’t always work since you’ll need plugins to add features to your website.

Truth be told, WordPress is just an easy target for hackers because there are so many possible points of exploitation. Hackers already know about the most common WordPress vulnerabilities and are just waiting to find installations to exploit.

Most WordPress vulnerabilities are the result of user error from not keeping plugins and core files updated. It’s much easier to keep Optimizely updated and secure.

5. It’s easy to integrate Optimizely’s split testing

Hopefully you’re already split testing and tracking your results, but if you’re not using Optimizely, you’re not getting the full benefits. 

A/B split testing can seriously slow down your website and impact the user experience, which won’t help with your split testing. With Optimizely, you don’t have to worry about that. All website visitors given your split test pages get a fast and smooth experience through the Performance Edge network. This Network is built on Cloudflare’s lightning-fast Edge Network and allows you to run hundreds of fast-loading experiments.

If you’ve been using Google Optimize, you’ll find Optimizely easier to use and much faster.

If you want a CMS with power and plenty of features, you need Optimizely

You can’t afford to sacrifice performance just to save a few bucks. If you want a powerful CMS that will support your ecommerce needs, you need Optimizely CMS. Even marketing is easier when you split test your web pages with Optimizely’s original A/B testing platform.

Don’t risk using an insecure CMS that needs a handful of third-party plugins just to function. Choose Optimizely and get everything you need in one package.