Why Nano Influencer Marketing Belongs in Your Year-End Budget

With the holidays just around the corner, there’s only so much time left before some of the biggest shopping days of the year. Despite the ticking clock, it’s not too late to partner with influencers to communicate your brand’s value to merrymakers.

Here’s why you’ll want to refine your nano influencer marketing campaign before the end of the year.

It’s Going to Be an Unusual Shopping Season

As people look for ways to cut costs in the face of mounting inflation, most shoppers will be spending roughly the same amount of money as last year, yet purchasing fewer presents.

With holiday shopping lists shrinking, consumers are going to be more discerning about their gifts. You have to work extra hard to deserve a place in their shopping baskets — in person and online.

You can easily combine influencer marketing with other seasonal deals to build brand loyalty. This campaign is an easy way to spread discount codes and promote holiday giveaways online, incentivizing cash-strapped shoppers to choose your brand over the competition.

Nano Influencers Entice Both In-Person and Online Shoppers

Tightening purse strings will also encourage more consumers to shop in-person this year. According to a new survey, nearly three-quarters of shoppers plan to shop instore as much as or more than their pre-pandemic habits.

Why? Merrymakers are pickier this year now that their dollar doesn’t stretch as far. More than half (54.5%) of all shoppers want to handle a product before purchasing, while one-third of all shoppers (32.7%) will visit brick-and-mortar stores to avoid shipping costs and delays.

While influencer marketing unfolds online, this campaign perfectly supports your brick-and-mortar sales when you work with nano influencers. Unlike mega influencers who have global brand recognition, nanos have a small following, usually limited to a city.

Nano’s local credibility can help you penetrate specific markets. So if you’re trying to appeal to people in Miami, influencer marketing in Miami is localized to the city. You can work with nano content creators who are known as ambassadors of the city, many of whom can be trusted as an authority for quality and trendy brands in the area.

If you aren’t sure how to find influencers, an experienced team at a nano influencer marketing agency in Miami can provide fully managed campaigns in the city, taking care of all these details.

Old-Fashioned Ads Won’t Reach a Wide Audience

Traditional ads won’t cut it anymore, as shoppers of all ages don’t trust the typical ads on TV or streaming services. A growing number of Internet users (some 40%) rely on ad blocks when surfing the web.

Zoomers, or those born after 1997, don’t even watch ads online — 99% hit the “skip” button whenever possible. Nearly two-thirds (63%) have ad blockers running on their browsers so they can avoid online ads altogether.

While a traditional ad campaign may not penetrate your market as easily as it once did, you can still reach these demographics. An influencer marketing agency can help you reach Zoomers and other ad-wary consumers of all ages by tapping into their social media feeds.

According to cloud-based tech company Oracle, 80% of consumers have purchased something in direct response to something they’ve seen on social media. Compare this to only 13% of shoppers who discover brands and products on traditional advertising.

Miami Influencer Marketing is a Q4 Must-Have

Talk to an influencer marketing agency to find out the top content creators in Miami for your brand. This partnership can help you navigate this unusual holiday shopping season and beyond.