Why Mobile Applications Fail?

As of 2022, statistics indicates that there are 5.6 million mobile applications on the Google Play Store & Apple’s App Store. In the modern world where mobile applications are being developed on a daily basis, what does it take to develop successful mobile applications? We have written this article to help you understand why many mobile applications fail and help you identify areas for improvement on your mobile applications, then adjust your business strategy to achieve the product goal.

Poor mobile application launching strategy

The success of a product leave alone mobile application is dependent on how it is launched. The strategy of launching a mobile application has a very significant impact in the acquisition and retention of end users.

To ensure the chances of success of your mobile application, there should be a clear and a well planned marketing strategy laid out to ensure that every step is made and executed properly.

For your mobile application to have a high end user acquisition and high end users retention, the app must have a very good first impression. If you don’t impress the first new users, they will uninstall your mobile application and look for the next available better option that will impress them.

Poor Testing

Imagine a scenario where a vaccine is developed and administered to the whole world without testing. This could wipe out the whole human kind in the entire world. Releasing your mobile application to the end users without testing it is like vaccinating the entire earth’s population with a vaccine that has not been tested. It will be dead on arrival.

It is very impossible to release a perfect mobile application to the end users. The app may contain several minor bugs and this explains why you must invest in QA before releasing the mobile application to ensure that there are no major faults. If you fail to test your mobile application properly, it’s bound to be rife with bugs that will give end-users poor experience. Poor user experience is enough reason for them to uninstall your app and never download it or recommend it to anyone else. If you go to Play store, you will find a lot of negative comments on so many mobile applications resulting from the app giving the end-users a hard time interacting with mobile apps. Before releasing your mobile application, testing must be done thoroughly mobile app quality, functionality, and performance. It’s unlikely you’ll get a second chance if you fail to impress users the first time around. Failure to do thorough testing will definitely lead to the death of your app.

Poor User Experience

We have talked about some few issues but now this is where the major problem lies.

When you find developers to work on your mobile application, they usually issue a quotation with various components. One of them is UI/UX. It doesn’t make a lot of sense to many people but this is where their problem begins because they tend to ignore this important stage of mobile application development. This is majorly because you want to cut the overall cost of development. Skipping this stage is a suicide mission. You better not even develop the mobile application. Many mobile app have failed because of this. This stage is meant to come up with the interfaces and designs that will give end-users the best experience. This tells you how dangerous it is skipping this stage.

Poor user experience is the major reason as to why mobile applications don’t succeed. If the end user struggle to perform the very basic functions on a mobile application, there is a very high probability of them uninstalling that mobile application and never use it again. The following are the common poor user experience:

• Mobile application performance issues
• Taking too long to load
• A very complicated and long registration
• App features that is not easily accessible.

The best mobile application developers in Nairobi, Kenya, Across Africa and across the globe have written this article.

Contact Glitex Solutions Limited for mobile application development services