There are currently one billion monthly Tik Tok users. And this number is only increasing as more people are finding their voice on this app. But aside from the funny 16-second videos, why is TikTok so popular?
Well, this answer doesn’t have just one answer. There are multiple factors that need to be considered. So keep reading this article to learn why TikTok is so popular and how you can benefit from this app!
What Is TikTok?
TikTok is a Japanese-based app that is used to post 16-second videos. The app uses an exclusive algorithm to filter videos into a “for you page”
The FYP is hand-tailored for every user. So every user gets a unique viewing experience based on their likes, hobbies, and niche.
Why Is Tiktok So Popular?
The TikTok algorithm is one of a kind. Not many social media platforms use an algorithm like TikTok, which is why this app is so popular. But aside from the algorithm, TikTok’s popularity came from other factors as well.
For starters, the fast-paced viewing experience makes it so that the user becomes addicted. So if you’ve ever wondered why is TikTok so addictive, it’s mostly because of the fast releases of dopamine. But there are also other reasons for the popularity of this app.
For the most part, TikTok is widely accessible and free! Making it a hot commodity for young viewers. In fact, many of the users are between the ages of 14 to 25.
From tarot-card reading to window installation, there is a TikTok community for everyone. And this is very important for users since other platforms do not tend to be as community-oriented as TikTok.
TikTok started off with young and local creators. However, now celebrities like Kylie Jenner, Bella Hadid, and even Brittney Spears are using the app. And some of them are even becoming affiliated with the brand, making TikTok even more popular!
Interact with Creators
Tiktok allows you to comment, like, and even video respond to other users. Therefore, it’s an easy way to interact with mico and even macro-influencers.
And brands are also able to interact with their customers in the comments and answer questions.
Better Viewing Potentials
Many TikTok users have reported high view counts on their videos. And many of these creators have used other platforms like Youtube to no avail. Yet after just one post on TikTok, they reach more views than ever before.
Of course, there is a way to get more views on TikTok. For example, by using hashtags, posting consistently, and posting during high viewing hours.
Filters and Interactives
TikTok software stays updated every week. Therefore, users get new filters and other interactive features almost every day.
Some of these features include green screens, art decor, and voice changes. And all of these features are what make TikTok so addictive and popular.
Tiktok Made Easy
Now that you know why is TikTok so popular, maybe you will also join the app. If you haven’t already joined of course!
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