Mass texting is a service that enables you to send a single message to a large group. This is also called bulk texting, and so many businesses use it to reach their subscribers. You use this service if you want to reach a target audience quickly with blanket communication.
Many people have access to the message service, which is enabled in 99% of mobile phones.
How does mass texting help your business then?
You get more sales
Texting is the most appropriate when you have special offers, new products you want to introduce to the market, flash sales, loyalty discounts, and name them. In addition, you can include a link to a dedicated landing page where the customers will find more information and direction in your message.
Text Messages Increases Brand Awareness.
You want to build recognition of your services/products? Mass text message marketing is the real deal when it comes to messaging customers. However, you must have a tactical approach for you to breakthrough in creating brand awareness.
Sending customized messages to your customers regularly ensures that you’re on top of your customers’ minds and when in need of similar solutions, they will come to you. The greater the brand awareness, the more successful your business.
Ensures quick response
The mass texting service is invaluable in sending out feedback requests. Once you send out messages to your customers, it’s easy for them to respond. Most of the responses through a text are either ‘yes’ or ‘no’ answers. You can even excite the customers and direct them to your website page, where they get help.
Reduces no-show for appointments and shows
For instance, if you’re in the medical field, you know how discouraging it can be when your client has booked an appointment, and they refuse to show up only to realize that they forgot. With the text service, you’re able to send regular reminders for meetings and business events.
As a result, your subscribers will get the messages on time and plan, and because you send the messages regularly, they can’t afford to forget.
Increased customer engagement
Research has shown that over 50% of customers would prefer communication supported by regular text messages. Mass text message marketing is perfect in two-way conversations. You can send a blanket message and then invite the customers to text you back for confirmation.
Account updates and alerts
You can issue shipping notifications, order confirmations, and balance alerts through the use of a mass texting service. If you’re an app that customers can download, you can include a link in such. That keeps the customer informed while driving more engagement.
Sometimes you may have a crisis, and you need to communicate to your customers in the shortest time possible. For instance, in the wake of Covid-19, there were restrictions on movement, and so many businesses used the short message service to communicate to their customers. It’s a great way of sensitizing them on protecting themselves and avoiding infections- after all, you need them for your business to thrive.
Any company that takes short messaging services seriously can attest that the service is less costly and with maximum benefits. Try it in your business and see how your business will grow within a short period.