Why Brands Prefer Holographic Stickers for Identity/Authenticity?

You must have seen shiny silver stickers on product packaging that changes colour when you tilt it. These stickers are known as holographic stickers—which is a cost-effective way of protecting, promoting, and authenticating the product/brand. These stickers are entirely customisable, verifiable, and hard to make copies of (for counterfeit makers). The stickers are usually small and can be placed anywhere on the product’s packaging.

With all these qualities, there’s no doubt why almost all companies use this sticker for authenticating their product. You will find this sticker on food packaging, medicines, security documents, machines, etc. With this sticker on, one can track and trace to confirm the identity of your products and documents.

Companies, irrespective of the industry, have been using these custom stickers for verifiability and authenticity. Since there’s no other better and more affordable way to verify a product, these stickers will stay.

Trust is not gained easily or over a short period—you gain the customers’ trust by not only making quality products but also by ensuring that they are not affected by counterfeits.

If you are still doubtful about the usage/benefits of holographic stickers, the following points will help you understand the importance of these stickers.

Five crucial benefits of hologram stickers:

Anti-tamper security

These hologram stickers are tamper-evident, which means these stickers are designed to highlight the area from where somebody removes them. This makes the stickers ideal for ensuring the product’s safety and the security of the seals on products.

Some of the designs for tamper-evident stickers are:

• A honeycomb design on the area from where the sticker was removed.
• Self-disintegrating when attempted to remove.
• A secondary layer below the original sticker.

These stickers will help you know when someone tries to remove it or open the package—making things difficult for fraudsters, counterfeit makers, and those who do adulteration.

Brand protection

Counterfeit is one of the greatest issues brands face, and these stickers are the only way to counter it. You can create customised stickers that are difficult to replicate or scan. Special dyes, also known as taggant foils, are added to these stickers that could only be identified with a unique reader.

Packaging and promotion

Holograms are the best way to promote your brand, as counterfeits and low-quality products usually don’t have these stickers. Once the customer sees the hologram, they will understand that the product is authentic and trustworthy. Hence, your brand will be identified everywhere.

Brand enhancement

Major corporations/tech giants use holograms on their products, which signifies authenticity and branding. When you put the hologram stickers on your products, people will perceive the product as authentic and of high-end quality. Brand perception is a lot more critical than before, and only by showing commitment to offering quality products and services can you get customers’ loyalty. And the first step to showcase your brand’s quality and authenticity has a holographic sticker on the packaging.

Authentication

These stickers are standard in documents, ID cards, season passes, credit cards, etc., because it is hard to replicate them. The usual scanners cannot copy this sticker as it is a 3D print with taggant foil.

These are the benefits of holographic 3D stickers. If you want to enhance your brand’s identity and gain customers’ trust, look for companies that offer hologram sticker services and stick them on your products.