Nowadays, every other business is using clothing brands to make a vital mark in the market. Clothing labels present your name to your customers and can be viewed as one of the long term advertising strategies you can use for your business. Once you have gone through the challenging process of developing quality products or services, nothing culminates it better than a good clothing label.
In this article, you will learn why you need clothing labels for your business now more than ever.
Benefits of clothing labels for a business
1. It is suitable for all markets
Clothing is a basic need and everyone, from kids to adults, male and female, will recognize what you are wearing anywhere and anytime. This means that clothing labels are a flexible marketing strategy that can be used to reach any market. As long as the labels make sense for your business, they will make sense for every potential or existing customer who wants to buy from you.
2. You will reach a wider market
The rule of thumb in marketing is making more people recognize your brands, a factor that will directly or indirectly increase your sales. No matter how small clothing labels may look to you, they give people an idea of your offering. Other than this, people also recognize how serious you are with every detail of your business. This, at least, assures them that your business will fulfill their needs no matter how small or big they are. If you want to increase your brand recognition and stand out from all other businesses in your niche, you should invest in good clothing labels.
A good example here is those in the hotels and eateries business. Putting a relevant label on workers’ t-shirts is much more effective than putting the same piece of information on LED advertising screens. This is simply because your employee will be in close contact with
the customers than the screens, which your esteemed customers may even not bother to look.
3. It is highly versatile
The use of apparel labels is not one of those advertising techniques with limited implementation channels. A label can be put on any wearable, including hats, t-shirts, dresses, suits, socks, lingerie and pants. This means that you have unlimited possibilities on how you can conduct this form of advertising. Regardless of the garment you put your labels on, you should ensure that it carries a relevant message to your business and the vision you have for it.
4. It is a highly effective mode of mobile advertising
Mobile advertising is a kind of marketing that occurs through mediums that are on the move. As long as your employees move from one place to another, they carry the information about your business on the labels and hence will reach out to customers everywhere they go. Think of any un-expected place that you think advertising should be happening and clothing labels will do the magic even there. Prospective customers only need to see labelled apparel twice and they will be all over the web searching for it, any time they need those products.
Types of clothing labels
There are two major categories of clothing labels that you can invest in when in business; printed and woven labels.
1. Printed labels
Printed labels are the ones added to clothing through the conventional garments printing process. A permanent ink should, however, be used to ensure that the label is not disfigured by frequent cleaning and wear. Label prints may be installed on cotton, polyester, nylon, satin and acetate materials.
2. Woven labels
Woven labels are, on the other hand, crafted labels customized to match your business needs. These labels do not fade on washing or extended wearing. They may, however, feel saggy or scratchy to the wearer, especially if they are not crafted properly.
Business clothing labels top tips
- Choose a label that meets your needs- There are various options in terms of colour, size, shape and cuts. The label that you choose should carry the information you want to put across perfectly.
- Choose a reputable shop to make your clothing labels- The shop should be reputable in the sense that they should put your business’s needs at the top of the project. A good labels shop should also help you make the tough decision of which labels you should use. At least for this, the Dutch Label Shop will select and customize for you high-quality labels that will make your business stand out from the rest.
- Proper care of the garments is key- Regardless of the type of label installed, you shouldn’t be hard on it to prevent fading, wear and tear. Avoid degrading conditions such as harsh washing chemicals and high heat when cleaning the labelled clothing.
If you have a new business, you should take custom clothing labels as the first step towards your brand being recognized. If you already have a running business, you should consider adding this as one of the advertising strategies, whether your current ones are fruitful or not. It does not matter whether it is your business logo, slogan or name, the fact still remains that custom apparel is the way to go for businesses that want to stay ahead of the competition.