Over 94% of the world recognizes Coca-Cola’s logo. It may be the most successful piece of branding of all time.
This sort of recognition may seem out of reach for small businesses, but it’s not. A strong branding strategy led by a quality logo can help any company grow.
Logos are simple but instantly recognizable images that customers associate with a brand. They’ll remember them and feel more connected to your business when they see them.
Read on to learn why you need a quality logo and how to make one.
Why You Need a Quality Logo
Branding is the best way to create a following of loyal customers. Make sure every element is consistent and relevant to your customers; businesses who sell primarily to women need feminine brand design.
Logos should be the first step when you create your branding strategy. They’ll appear in every other advertising method you use, from ads to business cards, which is why they have to be carefully designed.
It takes approximately 10 seconds for them to form an opinion about your logo. If it looks unprofessional or unattractive, they may move on to another company.
Businesses can communicate through logos. This mans more than telling potential customers what you sell and why they should buy it.
Logos tell customers what’s important to your business, and 89% of customers are loyal to brands that share their values. You can also use them to spell out ways that you’re different from other companies.
How to Make a Quality Logo
The visual aspects of your logo should center around a single element that will attract your audience. This helps them remember who you are and coaxes them to walk into your store.
Color is one of the most important elements of a quality logo because it increases brand recognition by up to 80%. Choose a consistent palette and use color theory to make sure you’re triggering the right emotions.
Use the right typefaces for the text of your logo. Make sure they’re easy to read but aesthetically pleasing and fit the purpose and feel of your brand.
Customers need to see your logo 5-7 times before they remember your brand. You’ll have to balance reach or the number of people who see your logo and frequency or the number of times they see your logo.
Your logo needs to make a statement while remaining simple and visually appealing. Creating one can be difficult, but it’s possible with the help of a design professional.
Where to Learn More
Branding encourages customers to make a purchase and helps keeps your business in their mind the next time they need your product or service. It’s an essential task for any business, and it starts with a quality logo.
Use a simple, eye-catching design that shows who you are and why you’re different from other companies in your niche. Make sure that customers see it enough to remember it, but focus on the ones who’ll make a purchase.
Read the rest of our content for advice on creating a quality logo and branding strategy.