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Godiva Chocolatier was established in 1926 in Brussels, Belgium, by the Draps family who opened their first shop under its current name, out of appreciation for the legend of Lady Godiva. Godiva author and expert chocolatier Joseph Draps looked for a name for his organization that exemplified immortal qualities offset with current intensity. His motivation came from the notable Saxon legend of Lady Godiva who rode unclothed through the roads of Coventry to beseech her better half, Leofric the Dane, to bring down charges. Little did Joseph Draps understand that over the long run his chocolate would become as unbelievable as the lady herself.
Lady Godiva
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