Digital Marketing is a broad term. It encapsulates design, SEO, branding, PPC, social media, video editing, and much more.
We consulted with a Digital Marketing Agency in London, Ontario on the top 5 digital marketing services that have a high perceived value, and may pay you the best bang for your buck.
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Branding is a service that focuses on the business as a whole. For that reason, it is no surprise that it should be at the top of this list. Brand consultants may expect to see salaries of high 5 to 6 figures, depending on the company they are consulting for.
As a brand manager you will be concerned with many facets, including:
- Brand Naming
- Brand Design
- Brand Purpose
- Brand Vision
- Brand Voice
- Brand Positioning
- Brand Values
- Brand Personality
Those are just some of the top services a brand consultant may offer, and all of them are related to how a business presents itself in the mind of their consumer. Once you are positioned as a valuable brand in the mind of your customers, a whole world opens up for you which allows you to immediately generate value on your products, due to the loyalty of your customers.
This is a tricky one, but due to the potential it has I decided it deserves a spot high at the top. PPC managers/Ads managers are the ones responsible for managing the advertising platform of a client. This may include Google Ads, Facebook Ads, Amazon Ads, YouTube Ads, etc.
A lot of PPC managers will opt to get paid a percentage of the ad budget spent, which is very normal. For this reason if a PPC manager happens to land a large client, they have the potential to make up to high 6 figures or more.
Of course that is if you happen to land a really good client. But nevertheless, you may still expect to see a 5 to 6 figures salary for PPC managers. Definitely top in the industry.
WebDev is a very high paying industry, but it also has a varying bar of entry depending on your skillset. Nowadays it’s easy to follow a YouTube video tutorial and learn how to develop a quick website using a CMS like WordPress, Squarespace, etc.
Depending on the quality of your work however, you might see payments of 3, 4, 5 and 6 figures. So how come the payment range for Web Development is so wide? Short answer is it depends if you are making a 1 page website, 3 pages, or 10+ pages. It depends on the software used on the website, the design, and the deeper you go, the higher the pay.
Amateur website developers can expect to earn 3 figures, and as you become more professional you can see an increase in up to 5 figures or more.
A Digital Consultant is a jack of all trades. They help companies with all things digital; including digital marketing, web development, branding, seo, social media, and more.
The important part here is that a digital consultant is able to communicate with all of those teams. This is important because sometimes it is hard to get the necessary message across when someone isn’t as skilled as you are in a particular field.
Most Digital Consultants for small businesses can expect to earn up to 4 or 5 figures. If you happen to land a medium to large client however, you can easily break into the 6 figures salary.
Direct Response Copywriting is a particular copywriting area which focuses on getting an immediate response from your customers, as soon as they read your copy. This is something that is very hard to do, because it requires momentum and you should know your target audience very well.
The goal here would be for someone to read a post, or a link, maybe an image or video that you posted, and then take an action such as signing up for a form, an email, newsletter, etc.
DR Copywriters have the potential to receive up to 6 figures or more if they are very good, but on average you will see them earning high 5 figures.
In this article we went over some areas of Digital Marketing which are thriving in the world today.
This isn’t to say that your particular niche can’t be productive, there are many others such as social media manager and video editor which can pay very well. You just need to find the right client, and you may have that opportunity.
If you are looking for digital marketing and web design for your website, feel free to contact us below. We’d love to hear from you and we can help you with your website.
Elerea – Web Design & Digital Marketing