Whatsapp messenger or Whatsapp is a medium that allows you to send text messages or voice messages, share documents and images, make video calls and voice calls, and share various other content.
So then, what is Whatsapp API? Whatsapp business API, as it is also called, is a Whatsapp business solution launched in 2018. It was created specifically for medium and large businesses to communicate with clients on a large scale.
The Whatsapp Business API is beneficial for growing businesses and larger companies. It has a lot to offer to companies since it allows software integration for third-party customers. With the help of Whatsapp Business API, you will be able to send programmatic answers to solve the customers’ queries.
You can even chat easily with customers with the centralized dashboard and shared team inbox.
Additionally, you can track your organization’s performance and its key metrics and allow multiple users to sign in to the dashboard simultaneously.
Due to all these advantages, more and more businesses are adopting Whatsapp Business API for their enterprise and communicating with their clients effectively. Before you get to know about the upcoming features in 2022, let’s look at a few reasons why utilizing Whatsapp API is beneficial.
Reasons why Whatsapp Business API is beneficial
With the many features mentioned above, there are several reasons why utilizing Whatsapp API is a fantastic choice for your business.
What are the upcoming features of Whatsapp Business API for the year 2022?
As mentioned earlier, several features will benefit your business. One of the upcoming features of 2022 is conversation-based pricing. Let’s explore more on conversation-based pricing. Currently, Whatsapp has a notification-based pricing model where businesses are charged for notifications.
But in the year 2022, Whatsapp will transform into a conversation-based pricing model where the companies will be charged for each conversation made to the customer. Whatsapp will charge you after the 1000 conversations you make each month. Furthermore, if any customer messages your business through a call to action button, you will not be charged.
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