Whatsapp messenger or Whatsapp is a medium that allows you to send text messages or voice messages, share documents and images, make video calls and voice calls, and share various other content.
So then, what is Whatsapp API? Whatsapp business API, as it is also called, is a Whatsapp business solution launched in 2018. It was created specifically for medium and large businesses to communicate with clients on a large scale.
The Whatsapp Business API is beneficial for growing businesses and larger companies. It has a lot to offer to companies since it allows software integration for third-party customers. With the help of Whatsapp Business API, you will be able to send programmatic answers to solve the customers’ queries.
You can even chat easily with customers with the centralized dashboard and shared team inbox.
Additionally, you can track your organization’s performance and its key metrics and allow multiple users to sign in to the dashboard simultaneously.
Due to all these advantages, more and more businesses are adopting Whatsapp Business API for their enterprise and communicating with their clients effectively. Before you get to know about the upcoming features in 2022, let’s look at a few reasons why utilizing Whatsapp API is beneficial.
Reasons why Whatsapp Business API is beneficial
With the many features mentioned above, there are several reasons why utilizing Whatsapp API is a fantastic choice for your business.
- Creating superior brand connections: You can communicate one-on-one with the help of Whatsapp Business API. By this method, you can form a great relationship with your customers. After all, that’s the holy grail of most organizations or businesses. You can create a business profile by giving a few specifics like email, phone contacts, store addresses, website URLs, social media links, and so forth. Additionally, Whatsapp will verify your business account so that your customers can rest assured that there is no imposter at the other end.
- Connecting with clients where they already are: When it comes to communicating with clients or customers, they prefer messaging over the traditional communication channels like telephones, mail, and even short message service (SMS). Successful businesses or organizations have understood the need to communicate according to the preference of the customers. As per research by Nielsen, 56 percent prefer messaging to customer services rather than calling them.
- Engaging globally: Whatsapp has gained a lot of popularity over the years worldwide. It is available in 104 countries. And since it is free for all users, it makes personal and business communication effortless. Due to the increasing utilization of smartphones, people prefer messaging applications for commercial transactions. So, if you are looking to tapping into the global market, you should definitely download the Whatsapp API.
- Messaging privately and securely: With the help of Whatsapp Business API, you can ensure that your privacy is protected due to the end-to-end encryption, which in turn assists customers and businesses to communicate via messages securely and privately.
What are the upcoming features of Whatsapp Business API for the year 2022?
As mentioned earlier, several features will benefit your business. One of the upcoming features of 2022 is conversation-based pricing. Let’s explore more on conversation-based pricing. Currently, Whatsapp has a notification-based pricing model where businesses are charged for notifications.
But in the year 2022, Whatsapp will transform into a conversation-based pricing model where the companies will be charged for each conversation made to the customer. Whatsapp will charge you after the 1000 conversations you make each month. Furthermore, if any customer messages your business through a call to action button, you will not be charged.
