Damaged packaging can seriously damage your company’s brand. In fact, 41% of consumers experience a negative impact with brand image when a shipment is lost, delayed, or arrives damaged.
There’s nothing more frustrating for a customer than receiving a long-awaited delivery, only to find that a portion, if not all of it, is harmed in transit. Unfortunately, this also creates a hassle for the buyer, who now will need to organize for replacement stock.
Fortunately, there is a solution to this: proper packaging. If you’re keen to keep your brand in good favor, keep reading as we discuss everything around liquor bottle packaging.
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Why Package Your Liquor?
Liquor bottle packaging is not only for protection but has a few purposes. First, it is essential to remember that product packaging can make a lasting impression on consumers and ensure a positive first impression.
Proper liquor bottle packaging:
- Protects the product
- Displays and promotes the product
- Attracts buyers
- Separates the product from competitors
There are a few options to choose from when it comes to liquor bottle packaging ideas. Let’s outlay them below.
Clamshell Packaging
Clamshell packaging is a protective insert designed to wrap around the product. They’re most often used to protect and display products in supermarkets and retail shops as they are transparent and made from sturdy plastic. This also allows them to be stacked atop one another.
There are three types of clamshell packaging:
PET/PETE: Polyethylene terephthalate is a clear, tough plastic that is good at blocking gases and moisture and is typically used in soft drink bottles and many other products requiring injection molding
PE: Polyethylene is a thermoplastic polymer with a wide range of applications, and with 80 million tons of production around the world, it is the most widely used plastic
PS: A polystyrene foam can be rigid or foamed, providing a variety of uses such as protective packaging, containers, lids, cups, bottles, and trays
Made from those materials, clamshell packaging is ideal for packaging delicate, fragile, or easily damaged products.
Benefits:
- Ease of shipping and storage as they are stackable
- Great product display since the packaging is clear
- Fully customizable to the client’s needs
- Available in a wide range of dimension and shape options
Tri-fold Packaging
Tri-fold packaging is another form of clamshell packaging. It is transparent and comes with two hinges and a flat base. With this design, you have choices for displaying the product. This versatile package design allows you to stand it on a shelf, hang it from a peg, or place it on display.
Tri-fold packaging is typically transparent, allowing consumers to see the product inside. Additionally, this adds a level of security as you can quickly spot when something has been removed from the packaging.
Distribution, retail stores, and supermarkets use this packaging style to display on shelves or hang the product on display.
Benefits:
- Ease in opening and closing
- Versatile either standing or hanging
- Custom made specifically for your product
- Strong, secure, and eye-catching
Box Insert Packaging
A box insert can come in several forms: molded pulp, plastic, corrugated inserts, and foam. These inserts are designed to fit the product and protect and display the items.
Molded pulp inserts are typically used in the food industry and are relatively low cost. Egg cartons would be an excellent example of this style of packaging.
Corrugated and foam inserts are created to fit the product that the packaging will hold. Commonly used in the beauty industry, these packaging styles are ideal for housing multiple items in one box.
Plastic box inserts are made from plastic and provide a transparent, protective layer around the product. This packaging style is used when you want the product’s label or design to show through a window of the box packaging.
Benefits:
- Custom made specifically for your product
- Increased visibility of the product label or design
- Relatively low cost
- Ideal for display purposes
Liquor Bottle Packaging Tips
Staying ahead of the game can be challenging, so here are three quick tips to consider when selecting your liquor bottle packaging.
- Choose Green Materials
More people are becoming environmentally conscious, and for a good reason too. To stay in favor with your consumers, choose a material that is considered green, which can be recycled or is already made from previously recycled materials.
- Choose the Correct Plastic
If your product is considerably heavy, you’ll want to choose an appropriate plastic to house it. Selecting a plastic that is too flimsy increases the risk of damage in transport.
- Consult Your Delivery Service
The United States Postal Service does not allow you to ship alcohol directly to the consumer; however, private delivery companies allow this under specific regulations. Consult with your chosen delivery service to see their requirements.
Selling and Shipping Alcohol
Since you cannot ship alcohol through the United States Postal Service, you can utilize private companies to do your alcohol shipping instead. However, there are regulations when it comes to shipping alcohol.
You need to have the correct license to sell alcohol: an off-license liquor license.
So if you’re looking at selling and shipping alcohol, here are some of several private shipping rules and regulations:
- You must pack shipments of alcohol must in the middle of the shipment, away from the package’s sides
- Clearly mark the package with the word alcohol
- You will need inner packaging to protect alcohol, such as foam or molded plastic trays
- One needs to inspect the packaging to determine it is sturdy
- Labels must include the state of origin as well as state-specific requirements
Only the Best Quality Liquor Bottle Packaging
Choosing the appropriate packaging for your liquor can save you a lot of money in the long run. By buying cheap quality packaging, you run a higher risk of your products being damaged while being delivered to the customer.
Fortunately, we have only the highest quality liquor bottle packaging, so contact us with your requirements today. We aim to help you find the best packaging solution at the lowest cost, provide you with eye-catching designs, and save you from losing money in wrong molds and tools – and we offer a free sample!
