Whenever designing a healthcare app, you should understand what features to focus on. Considering that every industry is unique, focusing on the right features can make your app stand out. More so, it will make your app one of the best to download from the App and Play Stores.
In the world of app development, competition is high. This means there is always going to be someone looking to create a better app. But why allow that to happen? Why give your competitors the chance to make a better product?
If that’s something you want to avoid, then this is the article for you. In this article, we will focus on what you should know in healthcare app design. By the time you finish reading this article, you will know exactly what sort of features healthcare applications should have. So with all that out of the way, let’s start.
Why UI/UX Design is Important for Healthcare Industry
The first thing to touch on is UI/UX. These stand for User Interface / User Experience, and they’re staples of modern-day app designing. Without a proper focus on UI/UX, your app will be worthless. A developer or a designer must understand the core principles of UI and UX. Without it, they will never create a better product.
The obvious benefits of creating a user-friendly interface and focusing on customer experience cannot be overlooked. In the healthcare industry, it’s all about providing your customers with the best possible service. So you’ll need to find a way to transfer that into the online world.
Considering that you’re creating an application meant to help customers with various health problems and issues, it’s all about making it easily accessible to every user. You’ll be dealing with a broad target audience, which only makes things more difficult. But if you focus on UI/UX, you’ll overcome many issues from the design stage.
Tips For Healthcare App Design
When making healthcare apps, design takes center stage. It is the first thing you focus on as it helps you eliminate a lot of problems later on. The aim must be accessibility. Every healthcare app, as we mentioned before, must be easily accessible to your users. So by taking on a user-centric approach, you will have a much easier time designing your app. Fortunately for you, we have a couple of tips to give you.
Research is highly important when designing any sort of app. Since we’re talking about a healthcare app, you’ll need to do even more research in figuring out your ideal target audience. This is rather difficult as all kinds of people will be coming over to use your app for all kinds of reasons. Some might need it for information while others will book an appointment with you.
But regardless of what type of app you’re making, it’s important that you make research. This will help you understand how your audience behaves, what sort of apps they use every day, for what reasons are they using those apps, and more.
Think About App Functionality
There is no first or second or third step in this. Instead of prioritizing steps, figure out what best to focus on. Much like doing research, you’ll need to figure out what sort of features you’ll be implementing. What will be the core functionality of your app? Regardless of features and core functions, you have to make your app easy to use. Your users won’t waste time trying to figure out how to book an appointment, look up information about their conditions, etc. App functionality is very important and it helps with user experience.
Use Proper Navigation
Every healthcare app should make it easy for its users to navigate through it. This is quite possibly one of the more important aspects of UI/UX. Implementing a navigation feature is a must. Let’s say you run a pharmacy and want to design a navigation menu for your app. In the menu, you’ll need to put links that will make it easier for your customers to find specific products. If your pharmacy app design isn’t up to scratch, your users will abandon you. so, make it easier to navigate the website and don’t lose customers.
Choose Right Colors, Fonts, and Visuals
An important aspect of healthcare app design is to focus on the visual elements. These include color, fonts, font sizes, and other visual elements. Each of these falls within a certain “visual hierarchy“. A healthcare app should incorporate visual elements that work in its favor. These elements are meant to psychologically impact users into believing your message. Go through a couple of competitor apps. Do you notice any consistencies? Nearly every healthcare app uses a couple of colors. The background color is almost always white, while the menu and other elements are usually blue or green. You might also notice a couple of pharmacy apps use the color red, but generally speaking, these are the colors to focus on.
But you don’t necessarily have to follow this trend. Instead, incorporate colors, fonts, and visuals that align with your company’s logo, mission, and purpose.
Healthcare Application Features to Include
Now, let’s look at what sort of features your healthcare app should include. These are very important so pay attention.
Every healthcare app should inform users whenever something has changed or updated. If you’re developing a pharmacy app, you can notify users of the results of a particular inquiry such as product availability.
Payment processing is an important feature in modern-day app development. If you’re planning on allowing users to purchase something, then you have to make it possible to process each payment. This can be a rather difficult feature to pull off, as it must be smooth, flawless, and secure.
If you’re planning on allowing users to see past records, then cloud integration is a highly important feature to implement. By storing such information on the cloud, you can allow users easy access to such information.
Messaging, chat, and similar communication features help users easily communicate with the app. Let’s assume that both doctors and patients can use the app. One way to allow users to talk to doctors is by implementing some sort of messaging feature.
And one of the very last features to touch on is the creation of a profile. This feature will make it much easier for both patients and doctors to manage their needs. By allowing them to upload necessary information related to their health, doctors have a much easier time assessing each patient. Information such as height, age, gender, weight, health conditions, and more are the sort of information that doctors can read from a patient’s profile.