What You Need to Know About Using Drones for Real Estate

Do drones make a difference in real estate sales? The Multiple Listing Service says that homes with aerial views are 68% more likely to sell.

Yes, drones for real estate photography can make a huge difference for sellers and their agents. What agents don’t realize is that drone photography can also give the wrong impression if it’s done poorly.

You can make critical mistakes that make your listings look unprofessional. If you want to avoid that scenario, keep reading.

You’re about to learn the top tips for using a drone for real estate photography.

1. Plan What You Want to Showcase

You can go a little crazy with drone photography. You always need to have a plan of attack with drones for real estate photography.

Look at the property and think from a buyer’s perspective. Ask yourself about the elements that are most useful. You can take an overhead shot that shows the proximity to schools and other venues.

A drone can also give a point-of-view shot. You can tour the home with a drone as if you’re walking through it.

Without a plan, you miss out on these and other opportunities to showcase the best qualities of real estate properties.

2. Know Drone Regulations

Did you know that you need to have a license to fly a drone for commercial purposes? That includes using drone footage for real estate. This is a Remote Pilot Certificate, or Part 107 certificate, from the Federal Aviation Administration.

You have a couple of options to get around this requirement. The first is to get a Section 333 exemption so you can fly drones yourself.

The alternative is to use professional drone services. The right service provider will work with you to increase the sales value of the property.

3. Prep the Area Prior to Shooting

Are you planning on getting drone footage of a pool or backyard? The camera picks up every tiny detail, so you need to keep the areas within the frame spotless.

The footage won’t look right if there are towels laying around or clutter in the yard. Prepare the area and think through what the camera could pick up.

4. Don’t Ignore Post-Production

Post-production is where you take your drone footage and make it spectacular. Edit the footage so it tells a unique story about the property.

Color-balance the footage so the images are clear and the colors are bold.

Using Drones for Real Estate Photography

Real estate buyers start the buying process online. The more information you can give about a property before they see it in person, the better.

Drones footage for real estate gives buyers a new perspective of the property that they wouldn’t see in person. They can see what’s nearby and how much land there is.

Using drones for real estate photography complements your listing. Use the tips in this article to make the most of drones and see your listings soar.

Ready for more tips to boost your business? Check out the other articles on the blog.