What to Look for in a Digital Advertising Agency: 5 Green Flags

Congratulations! You’ve decided to take the leap and hire a digital advertising agency. By investing in your digital marketing strategy  you are sure to quickly see a return on investment, or ROI. You’ll have more time to do the work that really matters to your brand and allow the experts to analyze the data so you can strategize the best moves to make online. However, finding the right expert for you can present a bit of a challenge when there are so many digital marketing agencies out there.

Here are 5 Green Flags to help you recognize the digital marketing agency that’s the perfect fit for you and your brand.

1.  They Ask the Right Questions

When meeting with a new digital marketing agency you will certainly want to go in with questions of your own. Ask them about their knowledge of your industry and what their strategy may be to improve your digital portfolio and online presence. However, the questions they ask you are equally as important.

• Are they actively seeking to understand your budget and needs in order to present the best package to you?
• Do they seem curious about your brand and confident they can represent you?
• Are the questions helping you create a clearer picture of your own expectations?

When the digital marketing agency asks the right questions it allows for better flow in conversation from the very beginning of your relationship.

2.  Understand the Technical Side of the Equation

Technical savvy can be overlooked in the process of finding the right fit in a digital marketing agency. Even if the company has exciting strategies they must also have in-depth technical knowledge in order to craft the best digital marketing strategy. This means they must understand:

• Web development
• Knowledge of SEO
• Analysts and creatives as members of the team
• A well-rounded view of combining the creativity of a digital marketing campaign with the current technical and data driven trends.

3.  Offer Full Transparency

When looking into a digital marketing agency ensure that they offer full transparency. They should list the campaigns they work on. Check their credibility by looking at client reviews listed on their own site as well as Yelp, Clutch, and Expertise.  Use these reviews when you form your interview questions. Ask them what client relationships have challenged them.

A strong digital marketing agency should present what these challenges were to you and how they collaborated with their client to overcome them. This will show you that the agency is ready and willing to collaborate with their clients.

4.  Have Experience in Your Industry

When looking at a digital marketing agency’s client roster be sure to confirm that they have experience working in your industry. If you are a tech company do they have other tech companies as clients? If you work in fashion do they work with similar brands?

Ideally the agency you choose to work with will have clients in multiple industries. This will show their knowledge of the digital sphere and their willingness to collaborate. If the digital marketing agency has too specialized a scope they may be using a cookie cutter approach to all of their clients. Finding an agency with a balanced client list shows that they take each brand’s unique needs to heart when curating digital marketing solutions.

5.  Fun to Collaborate With

Lastly, consider if you enjoyed talking with them. By hiring a digital marketing agency you are taking on a new collaborator. You want this to be a person you gel with, that you are excited to talk to, that can help you come up with new ideas as your brand grows and changes. The relationship you have with your digital marketing agency should feel easy. You will, hopefully, be spending years building a relationship with the digital marketing agency you choose so pick one that you look forward to collaborating with.

If when talking to them it feels natural, creative, and exciting PLUS they check all the other boxes it’s a match made in digital marketing heaven.

Consider Gr0 as your collaborator.

Gr0 is a digital marketing agency specializing in helping companies improve their organic SEO through a tested three pillar system for success.

1. Content Writing: Gr0 works with creative and knowledgeable copywriters who create content specifically formulated to improve your organic SEO. Gr0 considers what questions people might be asking that your website can answer. Copywriters then create backlink content to support those answers being found.
2. Performance PR: Gr0 has partnered with over 5,000 reporters from various major publications to feature your brand or product with a do-follow-backlink to your homepage.
3. On Page Optimization: The technical analysts at Gr0 will ensure that your site is in prime condition to be found in search results. They will help optimize and implement specific keywords to ensure improvement to your organic SEO.

Sources:

https://instapage.com/blog/hiring-digital-agency

https://www.trone.com/blog/5-things-look-digital-advertising-agency

https://www.forbes.com/sites/forbesagencycouncil/2018/07/02/how-to-choose-the-right-digital-agency-for-your-business/?sh=338f37eae120

https://www.twibiagency.com/blog/reasons-to-hire-a-digital-marketing-agency/