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Halloween is Significant for Global eCommerce
The demand for costumes, decorations, treats, and many other products necessary for Halloween is undoubtedly growing. In 2021, the global market for Halloween costumes was at 4.1 billion USD. All indicators point to this market rising to over 5.5 billion by 2027 [1]. This growing holiday market requires planning to meet the demand. When planning for logistics, what should you pay attention to regarding international freight service? Whom are you using for your Halloween shipping needs? Those are all the important factors one shouldn’t neglect.
For many eCommerce businesses, the Halloween holiday significantly boosts profits this time of year. Once the transaction is complete, the product still requires an order fulfillment solution. Many paid global shipping and logistics companies are available, but what should you look for when choosing the perfect international freight service? Here are some considerations for looking for the correct order fulfillment solution.
5 Halloween Risks to Avoid as an eCommerce Business
There are many considerations when selling online, especially during major holidays like Halloween. Shoppers worldwide are looking for holiday products, and many wait until the last minute, consequently increasing pressure on business globally. Halloween shipping quickly becomes the critical component of a successful online sale. Partnering with the wrong fulfillment solution could result in missed sales, a diminished reputation, and lower profits. Here are five areas to watch when running an eCommerce business.
- Proven timely delivery
No one wants to receive their Halloween orders late, especially after the holiday. Halloween shipping must execute with precision. For this process to be complete with no issues, it is vital to have plenty of products available before the Halloween holiday so orders can be quickly filled and shipped by the international freight service.
- Inventory management
The quick and often last-minute increases in demand during the Halloween holiday can overwhelm inventory, which can devastate online businesses greatly and render the replenishment inefficient. Maintaining sufficient inventory levels will ensure your order fulfillment solution runs smoothly. If there is no product, there are no sales and no profits.
- Shipment tracking
Today’s shopping environment requires shipment tracking. Most online customers have tracked a shipment at one time or another. Global shipping and logistics companies successful in today’s environment have good tracking capabilities that allow a customer and business to see the exact location and status of a shipment. Just because a company has tracking abilities does not mean they work well. Choose an international freight service with proven tracking solutions for your Halloween shipping needs.
- Know your international freight service restrictions
Halloween products come in all shapes and sizes. While many items are small and should pose no issues during shipping, some global shipping and logistics companies have content restrictions. Some innovative commodities specially designed for Halloween (such as fake blood, artificial limbs, mechanical spiders, etc.) are challenging to pass customs inspections due to their sizes, contents and components. If you are unsure, always proactively reach out to your international freight service, it’s better to be safe than sorry.
- Customized packaging
Catering to your customer can be a differentiator resulting in increased sales. When a customer thinks of a package, one of the first thoughts that jump to mind is the brown box. You can set yourself apart by offering themed packaging that matches the Halloween holiday. Rather than the typical boring brown box, ask if the Halloween shipping company can provide custom-themed packaging with Halloween décor. Custom packaging could be an extra selling option during checkout that can generate some additional profits. Not just packaging customization, the customized logistics is also vital for your business.
About YunFulfillment Warehouse
Concerning global shipping and logistics, especially during peak times of holidays and festivals like Halloween, YunFulfillment is a leading one-station service supplier for worldwide eCommerce businesses. Supported by Yun Express with its network covering over 200 countries on five continents and processing over 1 million packages daily, Yun Fulfillment Warehouse also provides efficient and highly integrated services on warehousing, picking & packing, and more! Order tracking, professional consultation and package customization mentioned above are all the key services YunFulfillment offer. Yunfulfillment Warehouse is ready to be your preferred international freight service providing an end-to-end order fulfillment solution and fast-acting global shipping and logistics services for your Halloween shipping needs.
Conclusion
YunFulfillment has served more than 1000 customers and has one of the highest on-time delivery metrics in the industry so far. Yunfulfillment knows what is needed to be a full-service global shipping and logistics service.
References:
[1] Halloween Costumes Market Size to Grow at 5.04% CAGR During the Forecast Period of 2022-2027. Available at:
