There is an age-old question, “what makes a good website?”. Well, there are many answers to this question. There are a lot of opinions on what makes a good website, and each opinion has merit in its own way. A good way to assess how good your website is, is to get a website audit from a professional. However, what is a website audit? A website audit is an assessment done by a third party or software which assesses certain aspects of your website and suggests improvements you can make. The improvement will improve your website and make it into a better website for user experience and SEO. This article will discuss just a few of the many factors that can contribute to a “good” website.
For example, one way to make your website good is to make the topic/subject/purpose of the website clear. A website is bad if it is just a bunch of content smushed together in a conglomeration of topics which make it confusing and disorganized to the user. But if your topic/subject/purpose is clear from the moment that the user clicks on your page, they will be drawn in and motivated to keep exploring your website to find out more. Chances are, they stumbled onto your page because they were looking for information on your topic, so when they see that topic clearly presented in front of them, they are more likely to stay and use your website. A clear and explicit topic/purpose makes for a good website. You can also go a step further and make your content interesting to the reader. Pictures are always a good idea, as well as captions to explain the videos, to give the users a clearer demonstration of what you are trying to tell them. Pictures and visual aids related to the content of your website draw users in and accumulate interest for your website, which will help make it better overall.
Another way that you can make your website good is to make it welcoming to users of all abilities and backgrounds. Accessibility is a big taboo topic these days, so it is important to make sure your website is accessible to all users. Accessibility can be achieved through ensuring that your text shows up clearly against the background color as well as making sure you do not use colors that are harsh to the eye and hard to see (neon colors, etc.). You can also make your website accessible by reducing jargon in order to welcome audiences that may not totally understand your topic. If jargon or excessive technical terms must be used, provide definitions to help users understand the terminology you are using. You can also make your website accessible by keeping it organize so that readers are able to easily navigate your website. I know I get turned off by websites that have links all over the place and menus that are not completed or have misspellings/errors. Things like this just confuse the reader and may lead to them venturing to another website. If you have any videos on your website, provide captions or a script of what is being said in the video to help make it more accessible to all users. By making your website accessible, it will seem welcoming to all audiences and improve how people view your website. It will help make your website a good website.
There are so many ways to make a good website, but I would recommend starting with the suggestions I have given here. They lay the foundations of making a good website, and then you can build from there.