LinkedIn is a social networking site. It is designed for business professionals. It’s basically a way for employers to post jobs and job seekers to post their CVs. Unlike Facebook or Instagram, LinkedIn maintains a very professional environment.
But what is the purpose of this platform? What can you do using this platform? Today we’ll talk about just that!
Table of Contents
Purposes of LinkedIn
One of the purpose of this social networking site is to give you potential prospects 24-7. It’s not about creating a fan base or being a mogul. It’s all about networking. There are many ideas to think about with LinkedIn. For example-
Research
Suppose you’re trying to find a contact at a company. You can simply do a company search and view all the employees who work there using LinkedIn. In some cases, you can also see whom you should connect with. This suggestion appears based on some of their connections.
Competition
Looking at your competition’s connections also important. It’s a sometimes obvious but overlooked aspect of the competition. Connecting with your competition might even queue you up and give you a chance to see with whom they are connecting. And through that, you might be able to invite yourself to some RFP opportunities.
Content
LinkedIn is slowly being a part of the content capital network. So, you need to focus on your vision. Post something useful for your network and also your potential network. That way, they can see how you think and get a better idea about you.
Reasons Why You Should Use LinkedIn
As a job seeker, you can search for jobs in its job board and apply to jobs. What’s more interesting is even if you’re not actively seeking new jobs, you can set job alerts based on your career interests. You can regularly receive email updates too.
You can also be sneaky about it! If you’re connected with your co-workers and managers on LinkedIn, you can turn on the “I’m interested” option which will let potential employers know you’re open to new opportunities.
You can acces even more information about job openings with LinkedIn’s premium account. You can even gain access to salary insights.
Rather than stuffing people’s business cards in your desk drawer, add these people to your professional network on LinkedIn. Keep them in your connections so that you can reconnect when the time’s right
Network, network, network! The more we emphasize it, the less it becomes! LinkedIn is such an important networking platform for professionals!
Even if you’re hate networking events, you can still make meaningful LinkedIn connections. You can build a relationship with mutual connections through LinkedIn.
Another key feature of LinkedIn is that you can be recommended by your current and previous employers. And also you can be endorsed for a particular skill set. On LinkedIn, these recommendations are visible to all your connections and this can give you an advantage over someone you’re probably be competing with.
The biggest benefit og using LinkedIn is career management. By connecting with other users in your line of work, you get to network with people who are useful to your career. It’s in both the present and in the future. While LinkedIn is a professional networking site, it is also a valuable resource center.
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Hopefully this article was helpful to you. We provided all the information you needed. And also, we showed you an easier way! We hope we can help you through this article.
