When it comes to explanation, we all know the school times when blackboards or freeboards have been used mostly. But in the digital world, if you need to explain something to your customers, whiteboard explainer videos are popular. The Whiteboard Explainer video is a great way to grab the attention of potential customers and explain what your business is all about. In fact, whiteboard explainer videos give a 68% better return on investment in comparison to Google Ads. It’s because the whiteboard explainer videos are way more affordable than hiring celebrities and explaining it using VFX.
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What is a Whiteboard Explainer video?
Whiteboard explainer videos are a type of video that uses illustrations and animation to explain a concept or business. They are often used by businesses to explain their products or services in a simple and engaging manner.
Whiteboard explainer videos can be an effective marketing tool for businesses of all sizes. They can help you promote your products or services, explain complex concepts, and build brand awareness.
But this is the era of videos. Everybody is watching them and brands are hurrying into creating tons of videos. Instead, the best way is to work on each video with full focus and create something worthy to watch, engage and convert. Here’s a simple 3-step process that produces wonderful videos.
- First, make sure the script is clear and concise. You want to make sure the viewer understands what you’re trying to say without getting lost in unnecessary details.
- Second, choose an engaging and appropriate voice-over artist. The voice-over should be able to keep the viewer’s attention while still sounding natural.
- Finally, make sure the illustrations complement the script and add to the overall story you’re trying to tell.
Creating a well-crafted whiteboard explainer video can be a great way to promote your business and interact with your target audience.
Importance of using the Whiteboard Explainer video in your Business
In the era of animated and VFX-loaded explainer videos, Whiteboard videos are often left in the shadows. This is because many marketers still don’t realize how beneficial simple whiteboard videos can be in explaining stuff. Here are some scenarios where brands can find whiteboard explainer videos useful.
You have a complicated marketing idea.
If your marketing idea is complicated, a whiteboard animation service can help you explain it in a way that is easy for your audience to understand. By using simple drawings and storytelling, whiteboard animations can make complex concepts more relatable and easier to follow. For example, if you have an educational business then whiteboard explainer videos could be the best way to communicate concepts with your students.
You are planning to market on social media
As social media platforms become more popular, it’s important to consider how you can use them to market your business. Whiteboard animation is a great way to grab attention and stand out on platforms like Twitter and Facebook. By using creative visuals and catchy storytelling, you can create engaging content that will capture the attention of your target audience.
You’re looking for a way to market your business in an engaging way
We’ll all spend some good years of our childhood looking at blackboards. Because of this, whiteboard videos can trigger a sense of nostalgia in the viewer’s mind, making them extremely eye-catching to the audience.
In addition, Whiteboard videos often use a storytelling technique to explain complex concepts. Similarly, you can create a story around your business and use whiteboard videos to convey it. This can help you glue the audience to their screen till the video ends.
Wrapping up
As you can see, there are many benefits to using a Whiteboard Explainer video for your business. Consider hiring a Whiteboard Explainer video company today if you’re looking for an effective way to market your products or services.
