The Digital Marketing area can have many functions, but if, in the end, we had to choose a single objective, it would be to deliver business opportunities to the sales team. Content, Email Marketing, website, social media, Landing Pages, among other channels, are part of the “how” to meet this objective.
To have a clear vision at ecommerce marketing services of how this is done in an objective-oriented way to generate opportunities and be able to compare it with what you have been doing in your company, we have summarized the entire process with links so that you can delve deeper into the theme who thinks it needs to evolve.
Table of Contents
Lead Generation
The first step in your marketing funnel is to create a base of visitors interested in your market and product. In this process, you need to think about which channels your target audience uses, what content they engage, and finally, how to convert them into Leads, exchanging part of your knowledge for some information about the visitor and your company.
To bring traffic to your website, blog, or Landing Pages, it is necessary to find channels in which your audience concentrates to disseminate engaging content. From that, invest in attracting visitors interested and profile as close as possible your ideal customer.
Understand A Little Better How To Start This Strategy:
After bringing these visitors to your website/blog, you need to offer something to engage and want to come back. Content production is the best way to generate and retain traffic in a sustainable way. To do this, the content at ecommerce marketing services must consistently develop a value for the reader, or it won’t come back. One piece of advice for doing this is to look for a niche market where you can focus your efforts and create content for a particular audience.
Check Out Some Tips For Getting Started With Content Production:
Now that you’ve attracted the visitor and converted him into a Lead, the next step is to use this information; you have to drive your relationship with the Lead’s base and continue to generate value for them.
Warming Up The Leads
We’ve reached the middle of the marketing funnel, and it’s time to create a relationship that generates value and trust. For this, it is necessary to value the people there and talk to them in a constructive and personalized way. The better you educate the base according to your interests, the faster you will advance through the marketing funnel.
What type of content is the Lead interested in? Are these materials introductory or advanced? Then, use this knowledge to interact in the right way with the Lead to generate much more results and make the sales process shorter. The most common – and also very efficient – means of doing this is Email Marketing. With it, you can segment a part of the base to talk intelligently and continue to educate them with content and knowledge about your market.
Learn About The Best Email Marketing Practices:
It is possible to achieve good results with Lead segmentation and Email Marketing working together, but as Lead volume grows, it becomes increasingly challenging to maintain message personalization. An intelligent way to do this is marketing automation, a tool that allows you to keep the intelligence in the relationship with the base and work in a scalable way.
Know What It Is And How To Do Marketing Automation:
At this point, you are already feeding content and generating value for a Leads base. They must see value in your content and have your company as an authority on the topic. Eventually, some of these Leads will contact you to learn more about your products and services. These Leads will arrive knowing about your company and products, wanting to clear only a few doubts.
When this happens, it is already possible to refer them to a salesperson, and most likely, there will be no significant obstacles to completing the sale. On the other hand, other Leads behave differently and continue to consume your materials without demonstrating a clear purchase intention. In this case, it’s time to think about who is ready to be approached by the sales team before making the switch.
