Why Are Guest Post Link Building Services the Best Alternative?
The link building services that bring the best results are those that use the guest posting strategy. These types of services are also the most popular ones. Most SEO agencies offer and recommend them. They are doing this because the more results they can bring to their clients, the more successful they can be in the future and the faster will the agency grow.
To understand the effectiveness of guest posting, you need to know what link building is and why it is so important in SEO. For any website, search engines are very good marketing platforms. On the other hand, for search engines, websites are the products that they offer to their clients. And the better the products, the more successful search engines will be.
If you want to benefit from search engines, then you need to make your website a good product for them to promote. The better your site is, the higher your ranks will be. Search engines use very complex algorithms to decide how good a website is. These algorithms make decisions based on hundreds of factors. The good news is that all these factors are related to each other, and there are only a few categories.
You can use link building services to improve your results in one of the few categories, in off-site SEO. The authority of your site on the internet, especially in your industry, has a vast influence on the ranks that your website will get. The bigger your presence is, and the more authority your site has in the industry, the higher your ranks and the better the results.
There are three main reasons for which guest posting is the best link building strategy:
- Works as a search engines’ product by itself. As mentioned above, search engines see your site’s pages as products, the better the products, the better the results you will get. The same principle applies to guest posting. The more and the better the articles used are, the better the results you will get. Why? Because for search engines, your guest post articles can also be used as products and shown to the engine’s users. The main goals of a search engine are to provide answers and information. And articles are the best method to provide them.
- Showcases your knowledge and expertise. This strategy not only satisfies search engines. But you can also showcase your business’ expertise and knowledge in the field. You should use these articles to grab the trust of the readers. How can you do that? Easy, solve their problems, and answer their questions. You can solve many small problems with little knowledge. For example, this article answers some questions that are important for you. It also offers you valuable information that will help you make better use of the link building strategy that you are going to use in the future.
- Increases your site’s authority. The last reason for which this method is so useful is the growth in authority. The main two factors that will decide the authority are the number of sites in your industry where search engines can find your site’s presence and the authority of these sites. So, the more reputable the websites where you post your articles are, the higher your ranks will reach. In some cases, one site can bring you more results than other ten websites. This authority is the trust that search engines have in your website.
What Should Any Type of Link Building Services Include?
The role of link building services is to increase your site’s authority and online presence. The most important parts of an efficient SEO strategy are:
- SEO audit. The agency uses this service to understand the SEO state of your website. If you didn’t take care of this part beforehand, then you should use the packages that include the SEO audit. An agency needs to be able to create a customized strategy based on your websites. Without it, an agency can use only general methods. But the effect of this method will be mediocre at best.
- Solutions for problems and errors. From the audit, site errors and problems will surely appear. Without the guidance of an SEO professional, you may not even be able to spot or understand them in the audit’s reports, much less find solutions to solve them. So, make sure that the agency includes the solutions for the problems found in the audit. Otherwise, you will need to spend a large amount of time on the research needed to find the best solutions for your website.
- Result tracking. After the agency starts the implementation of the strategy. It must regularly track the results produced. The process will help you find out how much the SEO agency has helped you. It will also offer the possibility to adapt the strategy. The most important part for you is to be able to see the results produced by the agency. By doing this, you will find out if your investments are worth it.
- Strategy adaptation. When the agency creates a customized strategy for your business, they take into consideration the current needs of your business. But after the implementation of the strategy and after the results start to appear, the needs of your website may change as well. So, the agency must adapt their strategy based on the results and the changes in your site’s SEO state.
Two Other Types of Link Building Services!
Besides guest posting, you can find two other types of link building services that are popular and can produce very good results. One of them uses infographics as the main tool, and the other one uses social media. Both of them can produce satisfactory results, but they are not as good as the guest posting method. Although they also have some advantages, the disadvantages are still bigger. It would be best to use all these methods at the same time, but if it’s not possible, then you should choose the best one.
Infographics are very effective to showcase certain studies’ results. They make these results very easy to understand. By creating high-quality infographics, you can easily convince other site owners in your field to use them and place a link on their website. This method is similar to guest posting, but instead of articles, you will use another type of content.
The main advantage of this method is that you can find host sites more easily than using articles. Why? Because infographics will be more helpful to the host sites than the articles. They can even use your infographics together with an article to get the maximum benefits. Also, the number of websites that accept infographics is higher than the number of sites that accept guest articles.
The disadvantage of this method is that the number of visitors that you can get from infographics is lower than the number you can get from a guest article. And the ranks of your website will increase much slower because the effectiveness of the links will be lower. The amount of effort needed for this method to bring the same results as guest posting is also bigger and the speed is lower.
The number of SEO agencies that offer link building services based on this method is very low. Why? Because they can make more money with less effort with guest posting services. Also, the results they can produce for their clients are better with other methods. But if you want to use this type of service, then take a good look at the prices.
Another method that you can use in link building is social media. Be it Facebook, Instagram, or any other platform, you can use it to increase the number of backlinks, and the visitors of your site. But not every industry can use this method effectively. Before you start using it, make sure that it has enough potential.
The advantage of this method is that you do not need to look after host sites. All you have to do is to post on social media and convince your followers to share your posts. But this is not easy to do because not every post will be shared. You need to make sure that the quality of your site’s pages is high and make your social media followers believe that it is worth it to share your posts.
The negative part in using social media link building services is that the agency will need a lot of time to build a big audience. When you start to implement the SEO strategy, you will not get very big results in the first few months. Also, most SEO agencies do not offer this type of service. Most of the time, only digital marketing agencies that offer other services besides SEO use social media for link building.