We’re happy to tell you about our tips for making Google Shopping campaigns a success wit the help of POAS marketing. It’s easier than ever to make the most of your ad placements and bring in new and more profitable customers.
The tricky process of bidding on items can be simplified with this post. We’ll show you how by analyzing and making decisions about bids on products that are most profitable for us to sell, or even bidding on cheaper items. than those who will be the most expensive. Sure running a campaign can be difficult sometimes, but why not make it easier?
With bid management, there’s always a fine line between spending too much money and maximizing profits. The tricky process of managing bids can seem daunting at first, but with some help from this guide you’ll find yourself saving time and making more informed decisions about your campaigns in no time!
How does the POAS marketing strategy work?
The newest trends in advertisement are to use POAS. This is done by taking the true profit and dividing it by the ad spend, which means that number 1 will always break even and over is profitable. You can now bid on the profit outcome after you’ve spent money advertising!
The Target POAS marketing strategy is a way for Google to calculate the maximum CPC bid that will make up for the desired profit on ad spend.
The machine learning relies on the historical data and real-time indicators like device, browser, location, time of day. That’s why you need to use conversion tracking for your Google Shopping campaign at least for some time before adopting this profit on ad spend strategy.
Marketers who want to maximize the profitability of their ads should use a target POAS value that takes into consideration historical profit on ad spend for a product, an ad group or campaign. Google recommends using four weeks worth of data as a sample size.
With Software that calculate profit in real-time, you can let Google ads go out and find the most profitable customers, orders and keywords. This way, they will utilize their full profit potential instead of only focusing on those orders that give the most revenue. Revenue is not equal to returns- in that revenue there are discounts codes, free shipping, payment fees, cost of goods sold and shipping costs. This is not an easy thing to calculate you will need to have live expense data. Therefore you should use a Profit calculation tool, that can send profit into Google ads.
If you want to learn more. You read the full blog post about POAS marketing here