Marketing is an activity that aims to make a profit by meeting the needs of customers. It is a very generalized definition that shows the essence of any marketing activity: the ability to sell a product or service to a target audience.
In a broader sense, marketing is a complex discipline that includes the ability to analyze a niche and competitors, predict consumer demand, and skillfully build communications with the target audience. In short, a professional marketer must understand how to turn the needs of people (B2C) or organizations (B2B) for services and goods into consumer demand.
Thus, if we describe marketing in brief – it is an activity to meet the needs of customers. It is the main goal of all marketing strategies of the company.
To achieve the goal, marketers address the following challenges facing the business:
The following principles help to effectively solve marketing problems: understanding the company’s production capabilities, the ability to plan events to sell products or services. In addition, the company should be able to respond flexibly to changing demand, update the product range to the needs of the TA.
Table of Contents
We have considered above what marketing is and defined its goals, objectives, and principles. Next, we will get acquainted with the five key functions of marketing:
The functionality is supported by the following marketing methods – survey, analysis of the market situation, observation, study of consumer demand. In terms of product promotion, advertising technologies in an online and offline environment, PR, personal sales, consultations are used.
Marketing is the process of turning a consumer into a customer. Marketing tools are used to realize this task. Conventionally they can be divided into four groups: price, products, sales, advertising.
Let’s dwell in more detail on the tools of Internet marketing:
We have understood what marketing is in simple words. We have studied its goals, objectives, and functions. We got acquainted with the tools and types. In conclusion, I would like to say: it is not enough to understand what marketing is, you need to constantly implement marketing strategies in practice. Then you will achieve great success in your business.
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