What is a press release? Read our expert guide

A press release is a written document that communicates information to the public or media outlets. It is typically used to announce something newsworthy, such as the launch of a new product or the opening of a new location. It can also be used to announce events, respond to inquiries, and provide updates on a situation. Press releases are written in an objective, straightforward manner and are designed to attract the attention of journalists and other media professionals.

Press releases are an important tool used by companies, organizations, and individuals to inform the public and media outlets of newsworthy events or developments. They are typically distributed to a variety of media outlets, such as newspapers, radio and television stations, and online publications. Press releases can be used to promote a company or organization, advertise a new product or service, or provide updates on an issue.

Press releases are often written in the third-person point of view and include the headline, lead paragraph, body, and contact information. The headline should be attention-grabbing and provide an overview of the story. The lead paragraph should provide succinct information about the story, such as who, what, where, when, and why. The body should provide more details about the story and include quotes from relevant sources. The contact information should include the name, title, company, and contact details of the person who is distributing the press release.

Press releases are typically written in a specific format to ensure that the information is conveyed in a clear, concise manner. The format is designed to make it easy for journalists to quickly scan the document and determine whether the story is newsworthy. It should include the facts and be free of any marketing or promotional language.

Press releases should be distributed to the right media outlets. Journalists and editors receive hundreds of press releases each day and they may not have the time to read them all. It is important to research the media outlets that cover stories related to the topic of the press release and target the outlets that are most likely to be interested in the story.

Press releases are an important way to get the word out about a story or issue. They are typically used to announce something newsworthy, such as the launch of a new product or service, and can attract the attention of journalists and other media professionals. When writing a press release, it is important to use the right format, include the facts, and target the right media outlets. By following these tips, companies, organizations, and individuals can ensure that their press releases are successful.

Now that you know what a press release actually is, you can read more information about how to write a good press release so you can generate publicity for your brand or business.