What is a Certified StoryBrand Guide and How Can I Become One?

Unlike most stories, the hero of your story is your customer.

These words are the hallmark of any certified storybrand guide paving the way for businesses to become more innovative, easy-to-understand, empathy-driven, and full of flare.

If you’ve heard of storybrand guides before and you want to learn more about how you can become one, continue reading. You’ll discover everything you need to know.

What Is a Certified Storybrand Guide?

Every StoryBrand guide has one mission in common: to guide their client business in all of its storytelling initiatives through the Storybrand Framework.

The Storybrand Framework splits into four parts:

1. BrandScripts – Clear and concise messages that tell your brand’s story
2. Wireframes – Website mapped out to optimize customer engagement
3. Website build – Website is handed down to an experienced designer
4. Email nurturing – Email sequencing for customer engagement

Some businesses have a hard time communicating their services to their clients. Having a certified storybrand guide to clarify their message means more than just rearranging the site and making a few minor tweaks.

Storybrand guides know the fundamentals of business storytelling. They’re content marketing professionals with a creative edge. They equip businesses with the tools and strategies they’ll need to increase sales and spread their message.

How To Become a Certified StoryBrand Guide

The process is easy. All you have to do is:

1. Apply to the StoryBrand website form
2. Then you will be interviewed by someone on the StoryBrand team
3. Attend the StoryBrand workshop

The cost to attend this workshop is $10,000 and the agency staff certification is $30,000. It’s a high price, we know. But it’s worth it.

After you attend the workshop, you’ll be carried over to the private guide community and branded a certified storyband guide!

Do All Businesses Need a Storybrand Guide?

Not always. Small or upcoming businesses will benefit the most if they hire a storybrand guide.

Business owners might be too caught up with logistics, ROI, product/services, or production to review their marketing approach. This could actually hurt ROI initiatives if the business doesn’t use effective storytelling tactics from the start.

Not knowing how to engage their customers in an empathetic way can dampen business initiatives. If their story doesn’t attract their customers, the customers won’t come, no matter how great the products or services are.

That’s where you come in. Businesses want to find a storybrand guide like you who not only sees the value in what they do but someone who can convey their message more clearly and concisely than they can.

How Successful Storybrand Guides Find Their Pairing

The best partnerships between businesses and storybrand guides create a balance between empathy and authority. It’s a business partnership, not an employee-employer relationship.

You want to:

• Be able to walk in the shoes of your business-client
• Feel confident that you can do the job you are being paid for
• Be able to demonstrate your skills and have autonomy in your actions

Don’t be too arrogant. Every business is different. Even if you’ve led other businesses in their storytelling approach, the relationship will suffer if you don’t listen to what your new client wants from your services.

Consider collaborating with your client on a written plan. This will ensure both parties are prepared well before the business takes flight. It will also leave both parties plenty of room to make changes and discuss differences of opinion.

Did You Find This Article Useful?

The career of a certified storybrand guide can be both lucrative and fun if you pair with the right business that shares your values and your goals.

Read more of our articles to learn everything you’ll need to know about becoming a certified storybrand guide!