Videos make 82% of the internet traffic in 2021 and this trend is on a constant rise. However, since video content tends to be heavier, it puts extra load on the server. That’s why, if videos are an integral part of your content marketing strategy, premium video hosting services are a must.
Now that we have established the importance of video hosting services, you might have started looking for one. But merely searching “video hosting services” will offer nothing more than a gazillion Google search results!
So, what’s the way out of this overwhelming information overload? Well, the only one is to know what you’re looking for. This way, you wouldn’t be making mindless decisions and taking endless trials to determine which one suits you the best. So, let’s dig in and take a look at the features to look for in video hosting services.
1. Customizable Player
If you’re white labeling, customization options are crucial. Making sure that your video hosting services have a customizable player helps you control various options such as speed, quality, volume, the way the video begins and ends, thumbnail, and so on.
2. Premium Security
Without a doubt, high-level security is essential for the confidentiality, integrity, and authenticity of your video content. Therefore, it’s advisable to opt for video hosting services that comprise DRM encryptions like Widevine & Fairplay DRM, watermarking, and other means to prevent unsolicited downloading and
screen capturing. Moreover, the platform should also offer security for sensitive data such as that related to finances, healthcare banking, and so on.
3. Scalable CDN and Support
A powerful and scalable Content Delivery Network helps in minimizing packet loss and buffering, improves video quality, and enhances security. Top it up with a 24/7 robust support system of expert professionals. And voila! You have dependable video hosting services with quality content delivery and a glitch-free user experience.
4. Video API and Analytics
Whether you’re planning on building apps based on video content or creating custom portals, APIs supporting custom integration and development are a must. That’s a strong reason why you should choose video hosting services having a functional API. The same thing goes for analytics. You can easily measure vital performance parameters like engagement, conversion rates, and views through a clear analytics dashboard.
5. Firewall Friendliness
Are you sending out videos to your right target audience only to be blocked by some company firewall? To avoid sugar-coating, that’s just sinking valuable time and resources. If you opt for premium video hosting services, these platforms won’t have explicit content flooding through. This way, firewalls won’t block it and your message will reach your target audience.
If the video hosting services you are looking at lack any of the above features, it’s time to do some more digging. Of course, the number of options out there can be overwhelming. So, here’s a powerful video hosting platform to consider.
Whether it’s multi-level user access, custom thumbnails, firewall friendliness, DRM Services, or a powerful CDN and clear analytics. VdoCipher has got it all. Still skeptical? Take the 30-day free trial and experience the wide range of features yourself. So, are you ready to scale your business videos to their maximum potential? Sound off in the comments below.