Are you starting to see more and more businesses talking about digital marketing agencies? Businesses are often told that they can’t go without a digital marketing agency, but what do they do? Why are they so revered in today’s market?
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What’s a Digital Marketing Agency?
As the name suggests, this is an external company that offers to perform digital marketing tasks on behalf of businesses. Let’s say that you have a business selling pillows – your marketing strategy consists of SEO, SEM, paid ads, Facebook, Reddit, Quora, email marketing, and various other components. It’s at this stage that we reach the first problem because there’s not enough time in the day to complete all the necessary tasks within a digital marketing strategy.
Speak to 100 marketers and most will tell you that they finish the day having not completed their to-do lists. They need to optimize ad campaigns, update email marketing campaigns, report to stakeholders, post across several social media platforms, write articles, produce infographics, check on SEO performance, and lots more.
Therefore, the aim of a digital marketing agency is to take some of the pressure away from businesses by performing certain tasks on their behalf. Typically, digital marketing agencies have all sorts of specialists with experience in video marketing, social media, email marketing, influencer marketing, paid ads, and more.
What Do Digital Marketing Agencies Actually Do?
In short, anything you want. Rather than choosing a package that you don’t want, most agencies allow you to pick and choose the services you need. With this in mind, you only ever pay for what you use.
As an example, King Kong (https://kingkong.co/ca/) is a leading service in the digital marketing niche. Its services include social media marketing, landing pages, web design, SEO, Google Ads, and conversion rate optimization. If your pillow business, to continue from the example, already has a web design expert, you don’t need this service from the agency. Instead, you’ll choose from the other areas.
Often, people worry that they’ll lose some control over their business by allowing a digital marketing agency in. In reality, they only ever complete the tasks that you ask. They don’t take over anything against your wishes and they always work within your parameters. If you only want help with Google Ads, this is all they will do.
What do digital marketing agencies really do? Whatever you tell them to do – as much or as little as you need.
Benefits of Digital Marketing Agencies
Experience and Expertise
Firstly, marketing agencies have worked with many different clients so have plenty of experience. If you choose the right agency, they will even boast experience in your industry. The team is normally compiled of trained and educated professionals so that you’re always benefitting from the right experience. For example, they will have experts in graphic design, SEO, social media marketing, and more.
Dedicated Service
After partnering with the service, they’re dedicated to your cause and they’re available whenever you need them. Although they will have other clients, you may get an account manager that’s always a phone call away.
Positive ROI
As mentioned, you only pay for what you need, and this generates a positive ROI. It’s a much better solution than hiring a marketing expert only to find that they don’t have any work to do for much of the time. You pay for what you need, and this generates a healthy return (especially with advanced services like King Kong!).
Other benefits include scalable services as you grow, high success rates, and modern technology and software.
