Digital Marketing has been around for a while, but some brands are just starting to test the waters. With all the tutorials out there, it’s still a complicated business with so many subdomains. While you must be looking for good, there are few things you would have already started working on. It’s common to get confused with all the techniques and terms out there and even more common to make mistakes that will harm the brand in the long run.
We’re going to make your life easier and discuss the common mistakes you should avoid in order to set a strong digital presence from the start.
Let’s dive in:
- Not Having a Plan
So you want to kick start your digital media marketing, great. Do you have a plan? The most common mistake is that people hurry into marketing without having a proper plan and goals they want to achieve. You need to define your goals and objectives. For example, you want to increase your sales through your website. Based on your goal, you will choose the mediums you want to target and develop a strategy.
- Ignoring Your Website
You got a website made? Awesome. But are you promoting it the right way? Are you using SEO services to make sure your website hasn’t drowned in the 1.5 million websites that already exist on the web? The gravest mistake you can make is to invest in a good website and then just let it sit there without any promotion whatsoever.
Your website is your 24/7 salesman, it is an open book that lets your audience know what the business and the brand is about. It is a goldmine that you need to cash in. For starters, you need to review the content and make sure it has been written with relevant keywords and follows SEO best practices. You need to then work on a plan to promote it through SEO and other mediums like email and social mediums.
- Only Focusing on Paid Media
Paid media is the quickest route to get sales online. However, many beginners make the mistake of relying on it entirely. Although you can get good results from spending money on ads online, an organic presence is what will benefit you the most in the long run. The paid audience will be around till the time you are paying for them and when you don’t have the budgets, it’s your organic efforts that will bring in the traction you need.
- Taking Your Audience Lightly:
Everything you do online is for your audience. Your audience targeting is the single most important aspect that will determine the success of your digital media marketing efforts. Many people make the mistake of not taking the time to properly define their audience and they direct their message towards a very wide audience which backfires for them. You must define the interests, demographics, occupation, and other factors before you start targeting your audience online.
- Ignoring Customer Feedback:
One of the many blessings that come with digital media is the ability to have direct feedback from your customers. Customer feedback is lurking on every medium, including email and social media reviews and recommendations.
Managing these comments, reviews, and recommendations is called reputation management and it is very important to make sure you are connected to these customers and are listening to their feedback.
Through this feedback, you will be able to understand how they perceive your brand and your products.
- Not Improving Your Skillset
Digital media marketing is an ever-changing field and there are new techniques that you need to familiarize yourself with constantly. As search engines and social mediums get updated, so do the way digital experts operate.
It is important you stay in touch with the industry and the new developments to make sure you are not using outdated practices. Search engines like Google may also flag your website if you use old practices and it may do more harm to your business than you think.
- Ignoring Remarketing:
Re-marketing gives you the golden opportunity to target customers that didn’t interact with your business before, but were interested in your services. You can use paid media and email marketing to target these customers and get some more sales. Re-targeting is a discipline on its own and there are several SEO services in Pakistan that offer a remaketing strategy for businesses.
As a digital media marketing beginner, it may seem daunting to manage all this and get successful results at the same time. If you keep up the research and the learning, there will be no one stopping you from building a great online presence.