Digital Marketing

What are web development agencies?

What does the web development company do?

To ensure business success, nowadays, you should do the first and the most important thing – to provide its online presence.  How can you do that? Right, be creating website. This is where demand for web and software development starts. Every company tries to expand their horizons and tweak up online platforms, which gives them an extra boost. Web development companies offer a range of services striving to meet clients’ needs, so each client could find the one that suits them.

Website development as the most profitable way of brand promotion

A well-designed and user-friendly site encourages customers to stay on for longer and reach out to company. But if the site works slow or doesn’t meet customers’ appearance expectations, they won’t click the X button. And web development agencies are the first to call. They assist a firm to build an application or website from scratch or help maintain the existing one. It is a full-circle development support, from designing software architecture to technical support. Whether that is web design, content creation, scripting language, or SEO to web app maintenance, troubleshooting, and security measures. The primary goal of web development is to make websites as simple and flexible as possible to assist users in finding and navigating connections. Nowadays, website development and design process consist of taking a mobile-first approach, which helps to reach more users. Web page should be adaptive to any device and screen size, whether it is a smartphone, laptop, or PC. And a web development services company provides all to make sure the development project works exactly as it should.

Full-circle vs half-circle development: benefits of asking about custom web development

The team of developers can provide a fully custom web development service, or help with regular maintenance, or optimize your existing one by designing a webpage. It depends on the client’s needs. But a controversial thought still remains: what is the best, web development or web design? Let’s simply go through these services.

Web Design

The web design process includes creating a site’s architecture, designing its layout and user interface, and making it work correctly. Designers create a draft of the app’s visual architecture, which helps to understand how an app is going to look and prepare mockups to meet users’ expectations. They can optimize the appearance of your existing web site to any type of device.

Backend and Frontend Web Development

A back-end development is server-side software, which focuses on everything behind the website or app performance. Backend developers ensure the website works correctly. They build the structure of a website or mobile app, focusing on databases, back-end logic, application programming interface (APIs), architecture, and servers.

A frontend development  is user-side software, which focuses on the part that users see. Frontend developers create a website using languages such as HTML, CSS, JavaScript that allow users to access and interact with the site or app. They are responsible for every aspect that users can click on, using a web application or being on a website.

Full-circle custom web development

Website customization enables a business to build a site focused on delivering real business results via an optimal structure and user experience. The process of full-circle web development includes website creation, content generation, frontend/backend programming, designing, system security safeguards, etc. Starting from planning, implementing, monitoring, communicating and finally delivering the completed project before the deadline, the development agency ensures quality at each step. Prior to developing and designing a website, your agency will be asking you about your business goals. Likewise, you’ll want to have an idea of the customer journey with regards to your product or service.

A custom development at the roots inherently comes off more professionally, because it integrates all of your brand, even in graphic elements: colors, photos, and messaging. You can make it match and/or complement your other materials and graphics (social media, digital ads, business cards, literature, outdoor media, etc.).

Ukrainian web and software development companies and what do they offer?

Let’s analyze the Ukrainian web and software marketplace. Sifting through the list of top IT companies, the majority of them provide web development services. It is roughly 40% on average of all the services companies offer. And for some of them it takes at least 50-70 percent.

Industries, they cooperate with, vary the most. Approximately one-quarter of companies work in socially important areas like education, healthcare&medicine. This is a little bit more than 20 % on average of their interests. Another quarter is interested in informative, financial technologies or banking. And the rest of companies can be divided into two types: first one has set specific industry like ecommerce, logistic or business as a main, while the other one balances between many different industries with small percentage involving (retail, media, travel&lifestyle, designing, testing etc.).

Most of these companies work with medium and small business. What is common is only that nearly all of them offer full-circle web and software development by creating sites or apps. Interview a business, help assess their goals, contribute their experience to advise on what works, what things cost etc. and work out how to assist the company to achieve those goals. So, what is the purpose of being a web development company?

How to find your website development company?

To find your perfect web and software development agency you should pay attention to a few things:

–   Reviews and recommendations.  There are a lot of platforms such as Clutch, GoodFirms, where you can easily check the rate of a company, its size, main technical focus, etc. Also a company has a list of clients who can describe their own experience of work with the team. They even have a list of best web and software development agencies you can check about.

–   Project estimation. The estimation should be based on project scope, number of involved full stack developers, PMs, designers, QA engineer, and comply with quality-price ratio.

–   Domain expertise. Hire the team, which specializes in your business niche. They will bring the exact solution you need, because they know how it works.

–   Payment. The company of your choice may follow one of the many payment models such as dedicated team, time & materials, fixed price, hybrid or else.

Qualification of web developers. Pay attention to the experience of developers you are going to hire, their previous projects, set up a meeting to interview them.

Mike Ross

Mike Ross is a bestselling author and business consultant with over two decades of experience in corporate strategy and management. He is known for his expertise in leadership development, organizational change, and process improvement, and has advised companies across a wide range of industries, from tech startups to Fortune 500 firms.

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