Businesses of any size must have a digital marketing strategy to gain more leads and customers. There are several digital marketing tasks, like planning, assessment, implementation, etc., that require years of practice and hours of work. It is also true that it is not a cakewalk to have a strong digital marketing plan. These tasks are not easy for business owners to handle alone as they take up a huge amount of time. Moreover, hiring in-house staff for handling these tasks can get your business out of budget and prove a costly affair. But, there is a simple solution to this problem – hire a digital marketing virtual assistant.
A virtual assistant can prove helpful in handling your digital marketing plans and making them a reality by not being a burden on your budget. They can handle a wide range of tasks right from website designing and development, graphic designing, digital marketing, etc.
Tasks that you can outsource to a digital marketing virtual assistant are:
- SEM – Search Engine Marketing
SEM is somewhat like traditional marketing and consists of paying for advertisement spots by bidding on keywords. It lets you get full control of the content you are publishing in ads. A good virtual assistant service provider will know which keywords will be more beneficial, what kind of content is essential for paid ads, when to run the marketing campaigns, etc. He will also monitor and keep track of all the business spending and send periodic reports to ensure you do not cross your budget limits. SEM tasks are different from SEO tasks.
- SEO – Search Engine Optimization
SEO is a crucial part of digital marketing as it is the only strategy that can get you at the top of the search engine result pages (SERPs). It requires not much spending as you only need to pay on an hourly basis to your SEO specialist virtual assistant. This virtual assistant will take complete charge of ensuring that your SEO strategy is at par with the changing trends and is competitive. This way, your website will be safe from being penalized, and you will always get great rankings for your chosen keywords.
- Content Marketing
Content Marketing is essential when it comes to digital marketing. If the website content is good, you can get more leads and turn them into customers. A digital marketing virtual assistant specializing in content writing can handle all kinds of content like web content, articles, images, infographics, video, etc. They can handle several tasks like:
- Blog Management
An assistant who manages blogs makes sure that your company’s blogs always have appealing and fresh content to target the trending topics. They also handle the jobs of uploading the content, managing the tags and categories, reporting traffic management, and monitoring the blog comments.
- Content Writing
A content writing virtual assistant can design your website content, blog articles, video scripts, etc.
This task comprises content that is focused on sales. Their target market is social media, paid ads, etc. A virtual assistant service provider will help you achieve these tasks with ease.
- Content Distribution
This virtual assistant will make sure your great quality content gets distributed among several channels like social media.
It is essential to publish about your company on multiple channels and engage in great PR practices to attract customers. It will give you more coverage and recognition and thus increase your sales.
- Social Media Marketing
Social media has reached the masses today, and every business is using its power for digital marketing. By marketing and advertising your company’s services and products on social media, you open doors for numerous opportunities and potential customers to reach you. A virtual assistant who can handle your social marketing needs can help you design appealing and interesting posts and schedule them for regular posting on your pages. He can engage with your followers and answer their queries to give them instant replies.
- Email Marketing
Emails were and still are a very effective form of digital marketing. If your mails are engaging and highly targeted, you can observe a higher conversion rate than other marketing strategies. A virtual assistant specialist in email marketing can help you craft email chains to enhance engagement, carry out email campaigns and promotional campaigns, and monitor email marketing progress and results.
- Video Marketing
A digital marketing virtual assistant specializing in video marketing handles a different form of content, like – Website Video Content, Social Media Videos, Webinars, and YouTube Channel Management. Visually creative and informative video content can enhance sales and turn leads into customers.