It’s the age of information, and it is much easier to access what you need. More users are browsing the internet than ever before, and life itself has experienced a fundamental shift courtesy of the advent of social media. Sounds like your experience? You’re not alone.
The virtual revolution has shaken up every industry, and marketing is no exception. Gone are the days when a bunch of pamphlets, hoarding products, and word of mouth were all you needed to push a product to the front of the queue. With digital platforms taking over, you have cheaper and more accessible marketing solutions; however, they can be tricky if you don’t fully understand digital marketing.
As the name has probably clued you in, digital marketing is the process of using digital platforms and the internet to sell your product to consumers. Email, blogging, and social media channels are all areas you can leverage to gain traction for the product or service you have to offer.
An excellent digital marketing platform acts as a mediator between your company and consumers by giving them the information and the incentive they need to make a purchase. Although it’s crucial to always stay in touch with your marketing process, you don’t need to be the one doing it. Companies such as Boomcycle Digital Marketing can do the job for you and get your business up and running for the market.
What are the types of digital marketing?
Digital marketing comes in all sorts of shapes and sizes, but some of the most popular terms and techniques are:
- Search Engine Optimization
Search Engine Optimization (or SEO) is a term that budding marketers will hear almost every day and not always grasp its meaning. Let’s clear the confusion. To put it simply, SEO is the process of including the most searched terms on Google in your content to drive the online traffic towards your product or service.
A good SEO strategy aims to put your company on top of the results page. How do you achieve this? First, you run a survey to see what terms and phrases your target audience most commonly uses. Next, you bury yourself in research to try and understand Google’s complex algorithm. Be on your toes and ensure your company puts out primed links and URLs, so they show up early when googled.
- Pay-per-Click Advertisement
Pay-per-Click (PPC) is a simple transaction between companies. You pay other companies to put up your advertisements on their website. Some PPC advertising companies can be very intrusive and may spam the reader with pop-up ads, which can be annoying. However, not all PPC companies are this intrusive. You can choose to work with Google who offers one of the best PPC platforms in the market today.
The difference between search engine optimization (SEO) and Pay-per-Click (PPC) is that in the latter, you pay only when a person clicks on the advertisement and visits your website. You also get to decide where in the world you want your ads to show up so that you don’t receive interested customers from the other side of the planet.
- Social Media Marketing
Everyone from Apple’s latest product to your classmate’s online thrift store uses social media marketing. Social media usage has gone through the roof in the last few years. Creating a page for your company will fetch you more attention than any other digital marketing strategy. But if you want to stay afloat in the online market, it is imperative to post regularly and stay active on your social media handle. Social marketers usually coordinate with the company’s marketing crew to schedule posts that best push the company’s presence into the market.
- Content Marketing or Article Marketing
Content marketing involves the creation of content that is engaging and informative to the user. There are several sub-categories of content marketing. The idea is to convince a passing reader to become your customer. If the user acts- maybe visits the brand’s website or subscribes to their newsletter, kudos to the content marketer.
The kind of content your company puts out matters a whole lot. It’s not enough to peddle the brand; you must also generate awareness and inform the readers. It should not only focus on the brand’s marketing but also keep the reader interested with informative writing.
You can use content marketing combined with other forms of digital marketing, including Search Engine Optimization (SEO). Running analytics on your content will tell you what your market wants.
- Email Marketing
Email marketing enters the scene when a user signs up for the company’s newsletter through a lead-generating magnet. If you’ve ever wondered how the florist round the corner got to your email, chances are, you gave it to them yourself when you absent-mindedly fed their pop-up.
Email marketers specialize in creating compelling emails in line with what the users need. They use a systematic procedure to push more engagement and make a user notice the company’s services. They also need to regularly inform the user of discount offers, deals, and other updates as they crop up in the company. One tip to instantly boost user engagement in your email is to use their name in every newsletter.
Today, many companies hire an entire team of professionals whose job is to indulge in different marketing types. Such companies update their services according to the market needs. Digital marketing services are getting more popular and competitive by the day.